Tony Rizzuto, BA

Tony
Rizzuto
, BA
Professor

Biography

Tony Rizzuto is a senior-level marketing professional with 15 years of marketing services industry experience. He is an industry-recognized consumer insight marketing strategist and practitioner with extensive experience in customer-data-driven multi- channel marketing, analytics and customer relationship management. Tony has vast cross-category experience working with Fortune 100 brands across various sectors including financial services, automotive, not-for-profit and publishing, providing direction and leadership in lifecycle marketing strategies with particular expertise in using marketing information to effectively drive consumer communication, content and engagement.

A senior member of the Canadian Marketing Association, Tony is involved in the coordination of an industry-recognized student awards competition and sits on various planning committees for industry conferences. He is an active member of the George Brown Program Advisory Committee for the Centre for Business and has co-chaired various student-industry networking events. Tony is passionate about sharing his industry experiences with students and providing them with valuable insights into the fast-paced and ever-evolving marketing landscape.

Academic Credentials

Bachelor of Arts (Honours), Media Communication and Sociology, York University, 1993

Areas of Specialization

Co-op Faculty

Marketing

Areas of Expertise

Marketing Analytics

Database Marketing

Customer Segmentation

Customer Relationship Management

Direct and Digital Direct Marketing

Research

Media Management

Consumer Communication

Product Development

Partnership Management

Career Highlights

2008-Present – Senior Director and Business Lead, Epsilon

1997-2008 – Director, ICOM Information and Communications

1993-1997 – Product Management, TotalNet Online

Other Activities

Member – Program Advisory Committee, George Brown College

Co-Chair – Speed Mentoring Event, George Brown College

Co Chair – Marketing Analytics Conference, Canadian Marketing Association

Member – Student Awards Planning Committee, Canadian Marketing Association