George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work and live in the community with each other.
Sheryl Macdonald,
MBA
Biography
Sheryl has more than 20 years of industry and teaching experience, starting her marketing career in brand management. As a consumer marketer, Sheryl gained extensive knowledge and experience in the areas of marketing strategy, marketing research, new product development, brand management, and brand communications.
Academic Credentials
- Master of Business Administration (MBA), York University, 1992
- Bachelor of Arts (BA), Economics, Western University, 1989
Areas of Specialization
Since 2015, Sheryl has taught marketing, advertising, and media courses at both the diploma and post-graduate levels.
Areas of Expertise
- Brand Communications
- Marketing Strategy
- Product Development
Career Highlights
- Marketing Consultant, Dr. Oetker
- Marketing Manager, HMV Canada
- Product Marketing Manager, Sprint Canada
- Assistant Brand Manager, Procter & Gamble