Michael W. Shekter, MBA, BA

Michael W.
Shekter
, MBA, BA
Professor

Biography

Michael Shekter has taught and developed courses and programs at some of Canada’s leading college, undergraduate and graduate business programs, including the University of Toronto’s Rotman School of Management, York University’s Schulich School of Business, Ryerson University’s Rogers School of Management and Humber College. As a full-time professor at George Brown College, Michael is course owner for the principles of marketing and international marketing courses in the School of Marketing’s Business Administration program.

For 20 years Michael led the marketing activities of some of Canada’s largest consumer goods brands, with a focus on the food and beverage category. His business leadership experience includes manager- and director-level positions at Procter & Gamble, Unilever, Molson-Coors, Kraft (Nabisco) and Maple Leaf Foods. He is a recipient of the Grocery Industry Grand Prix Award for New Product Innovation, and co-winner with his team of a CASSIES award for marketing-driven business success.

Academic Credentials

Master of Business Administration, Marketing Strategy, York University, 1991

Bachelor of Arts, Political Science and History, McGill University, 1986

Areas of Specialization

Principles of Marketing

International Marketing

Advertising

Consumer Behaviour

Areas of Expertise

Food Marketing

New Product Innovation

Advertising Development

Marketing Research

Interview and Job Search Skills

Career Management

Career Highlights

2012-Present – Professor, George Brown College Centre for Business

2010- Present – Owner/Operator, The Nut Bakery Inc.

2010-2012 – Professor, Humber College Business Program, Ryerson University, Rogers School of Management

2009-2010 – Brand Director, Ice Cream Category, Unilever

2004-2009 – Director of Marketing, Molson Canadian, Heineken, Molson-Coors

2001-2004 – Director of Innovation, Maple Leaf Foods

1999-2001 – Owner, The Marketing Advisory (Marketing Consultancy)

1999-2001 – Professor, Rotman School of Management, The University of Toronto, Schulich School of Business, York University

1996-1998 – Director of Marketing, Cookie Category, Kraft (Nabisco)

1992-1996 – Assistant Brand Manager and Brand Manager, Procter & Gamble

Other Activities

Team Member – Ontario Colleges Marketing Competition 2015 Committee

Coach – Canadian Marketing Association Marketing Competition

Marketing Career Consultant – Workopolis.com

Guest Columnist – Strategy and Marketing Magazines

Awards

CASSIES (Canadian Advertising Success Stories), Institute of Canadian Advertisers, 2006

Grand Prix Award, Best Snack Food Innovation, Grocery Industry Foundation, 1999