John Hendrikx, MBA, BSc

John Hendrikx,


John Hendrikx joined George Brown College School of Marketing as faculty in 2008, after more than 20 years of working in the private sector.  He has extensive experience in pharmaceutical marketing, financial services marketing, and government as well as in entrepreneurial ventures with recreational vehicles, and training.  His experience varies from within the Canadian market to markets in the US and around the world.

John has a BSc from the University of Guelph, and an MBA from Dalhousie. He teaches mainly in the post-grad arena, specifically in the areas of strategy and database marketing and analysis. In addition to teaching, John has coordinated the Marketing Management, Financial Services and Digital Media Marketing programs.

Academic Credentials

Master of Business Administration, Dalhousie University, 2003

Bachelor of Science (Honours), University of Guelph, 1991

Areas of Specialization

Database Marketing

Social Media Marketing


Mathematically-based Marketing

Areas of Expertise


Selling Skills

Strategic Development


Relationship Marketing

Career Highlights

Coach – Ontario Colleges' Marketing Competition (OCMC) Team, 2010-Present

Coach – Vanier Case Competition Team, 2012-Present