John Hendrikx, MBA, BSc

John
Hendrikx
, MBA, BSc
Professor

Biography

John Hendrikx joined George Brown College School of Marketing as faculty in 2008, after more than 20 years of working in the private sector.  He has extensive experience in pharmaceutical marketing, financial services marketing, and government as well as in entrepreneurial ventures with recreational vehicles, and training.  His experience varies from within the Canadian market to markets in the US and around the world.

John has a BSc from the University of Guelph, and an MBA from Dalhousie. He teaches mainly in the post-grad arena, specifically in the areas of strategy and database marketing and analysis. In addition to teaching, John has coordinated the Marketing Management, Financial Services and Digital Media Marketing programs.

Academic Credentials

Master of Business Administration, Dalhousie University, 2003

Bachelor of Science (Honours), University of Guelph, 1991

Areas of Specialization

Database Marketing

Social Media Marketing

Strategy

Mathematically-based Marketing

Areas of Expertise

Sales

Selling Skills

Strategic Development

Consulting

Relationship Marketing

Career Highlights

Coach – Ontario Colleges' Marketing Competition (OCMC) Team, 2010-Present

Coach – Vanier Case Competition Team, 2012-Present