George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work and live in the community with each other.
Frances Steciuk,
MBA, BASc
Professor
Biography
Frances Steciuk, who has more than 20 years of industry and teaching experience, started her marketing career in brand management. She has extensive knowledge of marketing strategy development, marketing research, new product development, brand equity management and brand communications from progressive roles across a number of brands at Campbell Soup, Clorox and Unilever.
At George Brown, Frances is responsible for teaching and curriculum development in marketing management and marketing research. She teaches at both the diploma and post-graduate levels.
Academic Credentials
Master of Business Administration, Queen’s University, 1993
Bachelor of Applied Science, University of Guelph, 1987
Areas of Specialization
Marketing Strategy
Brand Equity Management and Communications
Marketing Research
Areas of Expertise
Brand Management
Career Highlights
Brand Manager, Unilever Canada
Senior Product Manager, The Clorox Company of Canada Ltd.
Assistant Product Manager, Campbell Soup Company Ltd.
Corporate Financial Analyst, Campbell Soup Company Ltd.
Other Activities
Coach – Ontario Colleges Marketing Competition
Curriculum Development – Diploma and post-graduate programs, George Brown Polytechnic
Textbook Reviews – Various publishers