Frances Steciuk, MBA, BASc

Frances
Steciuk
, MBA, BASc
Professor

Biography

Frances Steciuk, who has more than 20 years of industry and teaching experience, started her marketing career in brand management. She has extensive knowledge of marketing strategy development, marketing research, new product development, brand equity management and brand communications from progressive roles across a number of brands at Campbell Soup, Clorox and Unilever.

At George Brown, Frances is responsible for teaching and curriculum development in marketing management and marketing research. She teaches at both the diploma and post-graduate levels.

Academic Credentials

Master of Business Administration, Queen’s University, 1993

Bachelor of Applied Science, University of Guelph, 1987

Areas of Specialization

Marketing Strategy

Brand Equity Management and Communications

Marketing Research

Areas of Expertise

Brand Management

Career Highlights

Brand Manager, Unilever Canada

Senior Product Manager, The Clorox Company of Canada Ltd.

Assistant Product Manager, Campbell Soup Company Ltd.

Corporate Financial Analyst, Campbell Soup Company Ltd.

Other Activities

Coach – Ontario Colleges Marketing Competition

Curriculum Development – Diploma and post-graduate programs, George Brown College

Textbook Reviews – Various publishers