Danny Smith, M.A. Ed., CAAP

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Danny Smith,
M.A. Ed., CAAP


You can find Danny at the dynamic intersection between marketing, education, and technology.

Prior to working at the College, Danny had a successful marketing career at some of Canada’s best agencies, designing and delivering integrated marketing campaigns for some of the biggest brands like PepsiCo, Labatt, and Chapters Indigo.  Danny’s passion for marketing continues today in his classes where he incorporates the latest campaigns and trends across traditional and digital channels.

While at the College, Danny has become an advocate and practitioner of Universal Design for Learning (UDL) and educational technology.  As a result, students can expect his classes to feel and operate a little differently. His 21st century approach puts learning in the hands of his students.

Academic Credentials

MA Ed., Masters of Arts in Education, Curriculum Development & Instruction, Central Michigan University, 2016

CAAP, Communications & Advertising Accredited Professional, Institute of Communication Agencies, 2007

HBA, Bachelor of Arts with High Honours, Mass Communications, Carleton University, 2000

Areas of Specialization

Digital advertising (e.g. paid, search, social media)

Integrated marketing (e.g. traditional, digital, content)

Media campaign development

Areas of Expertise

Promotional marketing

Packaging and retail marketing

Event marketing

Online & social media marketing

Internet Analytics

Educational and administrative technology

Talent management in private and public organizations

Project and process management

Career Highlights

Higher Education:

Full-time faculty, School of Marketing, GBC, 2018

Part-time faculty, GBC & Centennial College, 2016-2018

Project Manager, Universal Design for Learning, Academic & Student Affairs, GBC, 2017

Manager Technical Services, Information Technology Services, GBC, 2015-2017

Senior Manager, eLearning & Teaching Innovation, GBC, 2013-2015

Publishing Manager (acting), Marketing & Communication, GBC, 2012-2013

Marketing Agencies:

Senior Account Manager, Ariad Communications, 2011-2012

Account Supervisor, Capital C Communications, 2002-2003, 2007-2011

Account Manager, Target Communications, 2007

Account Manager, Bristol Communications, 2003-2006

Account Executive, Otis Sauter Leger Communications, 2000-2002

Regional Coordinator, Sales & Merchandising Group, 1997-2000

Other Activities

Universal Design for Learning (UDL) & Educational Technology Advocacy / Training:


UDL Workshop: Niagara College’s Centre for Academic Excellence, Fall 2019

UDL “Going Forward” & Curriculum Development Workshops: Centennial College’s School of Transportation & School of Advancement, Fall 2019

“Express Yourself: Helping students to demonstrate their learning”: College Educator Development Program, Fanshawe College, Spring 2019

UDL Panel Discussion: College Educator Development Program, Fanshawe College, Spring 2019

“Two Peas in a Pod: UDL and Microsoft”: Digital Education for a Digital World Conference, GBC’s Center for Health Sciences, Spring 2019

“UDL Strategies to Enhance Career Advising Services”: Ontario College Career Educators (OCCE) Joint PD, GBC, Fall 2018

“3 Apps that Contribute to Inclusive Classrooms”, Centennial College, Fall 2018

“Teaching from the Heart” keynote speech: 4th Annual Teaching & Learning Symposium, Centennial College, Fall 2018

“UDL & a Bag of Chips” End of Average Talk: UDL-IRN International Summit, Spring 2018

“Using Digital Technology as a means to Increase Inclusivity”: Centennial College’s The Business School, Fall 2017