Blair Smith, B.A. (Hons.), M.B.A.

Blair
Smith
, B.A. (Hons.), M.B.A.
Professor

Biography

Demystify marketing to design more social brands

Blair’s superhero strengths enable him to make this happen. As a fierce INTP, his characteristics are found in only 3% of the population. Blair is called “an ingenious problem solver”, “the innovation architect” and “the secret weapon”. His work involves an uncommon mashup that draws from core principles of design, innovation, learning and marketing.

Blair’s professional moral compass is guided by unwavering belief in these words:

“Everything starts with design” - Paul Rand
“Business has only two functions: marketing and innovation” - Peter Drucker
“Content marketing is the only marketing left” - Seth Godin

As a Professor of Marketing and Digital Media at George Brown College in the post-graduate Digital Media Marketing program, Blair cuts through the buzzwords, clickbait and jargon to demystify marketing. He designs and facilitates adult learning experiences that encourage curiosity; that build strategic thinking and practical doing; that enable his learners to be more confident marketers.

Blair has a broad range of marketing experience across industries with organizations such as General Mills, Evergreen Canada, PEAK Adventure Travel, Merit Travel Group, Startup Canada and various Government of Canada departments. Over the course of his career, Blair has won awards for mentoring, marketing innovation and content marketing.

Academic Credentials

M.B.A. (Marketing), Macquarie Graduate School of Management, Macquarie University, 2007

B.A.Hons. (Mass Communication), Carleton University, 2000

Areas of Specialization

Marketing Strategy and Planning

Content Marketing

Digital Marketing

Social Media

Mobile and Location-Based Marketing

Career Planning

Areas of Expertise

Personal Branding

Social Brands

Learning Experience Design

Marketing Strategy and Planning

Content Marketing

Social Media

Learning Experience Design

Workshop Facilitation

Speaking

Marketing Coaching

Career Planning

Career Highlights

2015-Present – Professor, George Brown College, Centre for Business

2014-2016 – Marketing Manager, Evergreen Canada

2012-2013 – Marketing Manager, PEAK Adventure Travel Group

2011-2012 – Senior Marketing Manager, Merit Travel Group

2007-2010 – Associate Marketing Manager, General Mills

2005-2006 – Account Executive, Acart Communications

Other Activities

Speaker and workshop facilitator – NewCo Festival, Region of Peel

Volunteer program facilitator – Junior Achievement of Canada

Awards

Marketing Excellence Awards for Leading Innovation and Marketing Mentoring, General Mills, 2009

Award of Merit, Macquarie Graduate School of Management, 2007

Academic All-Canadian, Canadian Interuniversity Athletic Union, 1999-2000