Anne Iarocci, MBA, HBA, BA

Anne
Iarocci
Professor

Biography

Anne Iarocci has worked in the area of corporate marketing in the consumer packaged goods and retail industries for more than 12 years. Most recently, she worked as a Consumer Insights Manager at Procter & Gamble, leading consumer segmentation, marketing mix modeling, brand equity and advertising research across multiple brands. Prior to that, Anne worked on several key retail accounts as a Category Development Manager at General Mills. Anne also brings extensive retail marketing experience from her work at Canadian Tire Corporation.
Anne has developed and instructed MBA and undergraduate marketing courses at the Rotman School of Management (University of Toronto) and at Wilfrid Laurier University.

Academic Credentials

Master of Business Administration, Schulich School of Business, York University, 2007

Honours Bachelor of Arts, Richard Ivey School of Business, Western University, 2000

Bachelor of Arts, Psychology, Western University, 1998

Areas of Specialization

Marketing

Advertising

Marketing Research

Areas of Expertise

Marketing

Marketing Research

Advertising

Consumer Behaviour

Interactive/Digital Marketing

Coaching

Entrepreneurism

Business-to-Business Marketing

Career Highlights

2014-Present: Professor, George Brown College Centre for Business

2014-Present: Sessional Lecturer, Rotman School of Management, University of Toronto

2007-2013: Consumer Insights Manager, Procter & Gamble

2003-2007: Category Manager, General Mills

2001-2003: Category Development Analyst, Canadian Tire

2000-2001: Business Consultant, Arthur Anderse

Other Activities

Adler-trained coach – Coaching entrepreneurs, business and legal professionals

Mindfulness instructor – Wellfort Community Health