School of Marketing Symposium:
Predictive Analytics in Marketing: Embracing AI
The speed of solving problems has rapidly transformed from months and years to just hours, days, and weeks. For marketers, It’s a time of excitement and anxiety. The future holds new challenges involving the interactions between humans and machines.
Are you ready?
With so much data at our fingertips, marketers harness it effectively, ethically, and efficiently. Do we trust human intuition or machine learning for predictive analytics? How do we determine our state of readiness regarding technology and our team’s ability to use it? Lets find out together in the Atrium, where IBM will showcase the unparalleled capabilities of IBM WatsonX, a leader in AI innovation. Learn how advanced large language models (LLMs) are transforming the marketing landscape, offering predictive insights and personalized engagement strategies like never before.
Witness the power of IBM WatsonX through the demonstration of the Soul Machine – a testament to how AI can create lifelike, interactive avatars for diverse applications, from customer service to content creation. Powered by cutting-edge AI, these Digital People redefine interactive experiences, making every customer interaction more engaging and personalized.
Join us as we explore best practices for leveraging first-party data to personalize customer experiences, drive loyalty and maximize the return on investment.
Don't miss the chance to experience this informative event!
