Nominations Process - Alumni Achievement Award

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What is the Alumni Achievement Award?

The Alumni Achievement Award celebrates what the nominee has done in their careers and how they have given back to their communities.

The Alumni Achievement Award is voted on by alumni of the program and recognizes a dynamic sports business professional who has also given back to the world of sport through coaching, mentoring or volunteering.

Click through the tabs below to learn more about the eligibility criteria and nomination process.

Awards Criteria

The awards criteria are based 70% on what the nominee has achieved in their sports business career and 30% on what they have done to give back to the sports community.

The career component focuses on their significant achievements in the business of sport. The primary consideration will be whether the nominee's actions over the course of their career have driven identifiable results for the organization(s) they have worked for. They should have initiated strategic decisions which have driven positive change. Nominees should differentiate their individual achievements from those of their organizations.

The "giving back" component may be volunteer or work-based and take a variety of forms including (but not limited to) mentoring students, volunteering with youth sports teams, working with sports-related charities or hiring sports business interns & graduates. Nominee accomplishments need not have been done in conjunction with George Brown College or the Sport and Event Marketing Program.


The Alumni Achievement Award is open exclusively to graduates of the Sport & Event Marketing Program at George Brown College. Candidates of any age may be considered provided they have worked in the business of sport for a minimum of ten years. Candidates should be an inspiration to both their peers and the next generation of leaders in the sports business community.

Candidates must be available to attend the 5 to Watch Awards Ceremony in person at George Brown College's Waterfront Campus in downtown Toronto. However, modifications may need to take place due to unforeseen in-person attendance challenges.

Nomination Period

Potential candidates will be submitted to the Organizing Committee for consideration by members of the Sport & Event Alumni Committee.

Two to three candidates will be selected for final consideration by the Organizing Committee in conjunction with the Alumni Committee. The candidates may be contacted directly and asked to submit a nomination application that highlights both their professional and volunteer accomplishments as they relate to the world of sport.

All decisions on candidate eligibility will be made at the sole discretion of the Organizing Committee.

Voting Process

Final nomination info will be circulated to members of the Sport and Event Marketing Alumni Committee for review. Each committee member will vote for their top candidate. In the event of a first-place tie, committee members who voted for the third-place candidate will be asked to vote again for the remaining two eligible candidates. The Alumni Committee will have an odd number of members to eventually ensure a clear winner.