Selection Committee

Alyson Walker is the Senior Vice President of Business at OverActive Media, a global esports company focused on building winning franchises and creating unrivalled fan experiences. Alyson is responsible for driving business and audience growth through Global Partnerships, Marketing, Content, PR & Events.

Alyson has extensive experience in the sports & entertainment industries and a proven track record for success and leadership as demonstrated in her previous roles. Alyson was the Vice President of Brand Partnerships & Client Strategy at Bell Media focused on developing content and data solutions for advertisers across Canada’s leading media properties and platforms. Previous to Bell Media, she led the network & broadcast teams at Maple Leaf Sports & Entertainment with the Toronto Maple Leafs, Toronto Raptors and Toronto FC. Prior to working in professional sport, she enjoyed immersing herself in Canadian amateur sport at the Canadian Olympic Committee leading sponsorship sales and service, merchandise licensing and commercial rights management. Alyson was part of the team that brought the 2010 Vancouver Olympic Games to Canadians in her role leading digital sales and brand partnerships with Canada’s Olympic Broadcast Consortium.

Alyson holds an MBA from the Rotman School of Management at the University of Toronto and a BSc from McGill University. She is a proud WISE (Women in Sport and Events) Toronto board member, a member of the Ryerson MBA in Sport Business Advisory Board, a selection committee member with the Sponsorship Marketing Awards, the Honorary Co-Chair of the 2020 5 to Watch Awards and a ReachUp board member - a non-profit organization focused on using sport to build confidence and inspire healthy lifestyles in Indigenous children and youth. Alyson is a passionate mentor with a number of organizations including The Future Sport Lab, SMCC and GEM (Girls E-Mentorship).