5 to Watch - Canada's Sports Business Awards

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Welcome to 5 to Watch - Canada's Sports Business Awards

Canada's first and only awards show dedicated to advancing leadership in sports, honoring five remarkable professionals under 40 each year. This prestigious event also recognizes alumni, women disruptors, and lifetime achievers who have made significant contributions to the industry.

With over 350 sports business professionals attending annually, the event fosters connections, celebrates excellence, and provides invaluable networking opportunities. 100% of net proceeds benefit student awards and bursaries.

Key Impact:

$640K+ Funds raised in support of George Brown Polytechnic Students 
$150K+ In Student Bursaries Granted
66 Sport Business Executives Awarded
5,000+ Attendees

Join us as we celebrate industry achievements and invest in the leaders of tomorrow.

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What is 5 to Watch - Canada's Sports Business Awards?

Unique to Canada, this ground-breaking fundraiser celebrates difference-makers from the world of sports commerce. To date, our annual event has raised over $400,000 in student scholarship funds.

Learn about the awards

Learn more about 5 to Watch

2025 5 to watch reception

Community

See the community of volunteers who make up the key advisory board, key committees, and the nominations review team.

Logos of 5 to watch partners

Partners & Suppliers

Discover who has supported us along the way, including our co-presenting partners, premier partners, promotional partners, and our official suppliers.

2025 5 to watch winners

Current & Past Winners

Meet the previous winners from Canada's sports business community.

Students attending the 5 to watch event

Student Bursaries

Learn how to give back to support students in the Sport and Event Marketing Program.

We're grateful for the support of our partners

Co-presenting Partners

Canadian Tire Corp logo
TSN logo

Beverage Partners

Learn more about our partners who have supported us over the years.

View Partners