I started Spoke with a partner,and we met each other at another ad agency where he was the account director, and I was the creative director,and we just kind of wanted more and more to approach things in a little different way.And, we're lucky enough to have a lot of people around us that believe in the work that they're doing, and believe in the brands they're working for. My name's Kai Exos, and I studied at George Brown, Design Management in 2005.So I knew I wanted to study Design Management. So I looked at a couple of different programs. What I could see with the George Brown program was that it was more in-depth, and that they had precedent.They were the first school to have Design Management as a program. When I had my interview, my portfolio review, it was with Judith Gregory, and she is a professor there. And she was really focused on what I wanted to do, and, I mean, in that interview, it was, it was about the trajectory. And also, I think she understood where I wanted to be, and how I wanted the program to work for me. That's when I realized that it was the best option. Within a week of graduating, I was where I wanted to be. I was Senior Art Director.The professors at George Brown definitely had an impact. In my case, they were mostly ad professionals, but, you know, people in the design world. And, to actually have profs that knew what they were doing, and had been there, was really valuable. You know, it's hard not to be inspired by how much they've done, and,and, kind of want the same.The brighter spots during my time at George Brown were the mentorship opportunities.So we would get to go and do these sort of studio tours. And to kind of go there and see how other people worked, and see how they interacted with their teams,I think, was really helpful. The New School of Design, they sort of space-planned in a, in an interesting way where there's a lot of, sort of conversation pits. Like, there's soft areas that the students can talk and work together. And that everything is kind of modular and feels easy. Like, it feels like you can work there. So I've gotten to hire a couple of kids from George Brown, and one of them is actually my Senior Creative throughout the agency.That worked for me. You know, in finding people that I could trust and that I could work with.For someone to be prepared, you have to be a generalist and be able to understand a lot of different frames of mind. And, you know, George Brown prepares you for that, being able to, to understand that, and know that, that you'll,  you'll make it, and get through. I think it was really valuable.