Sheryl Macdonald, MBA

Main Content
Sheryl Macdonald,
MBA
Professor
, Centre for Business

Biography

Sheryl has more than 20 years of industry and teaching experience, starting her marketing career in brand management. As a consumer marketer, Sheryl gained extensive knowledge and experience in the areas of marketing strategy, marketing research, new product development, brand management, and brand communications. 

Academic Credentials

  • Master of Business Administration (MBA), York University, 1992
  • Bachelor of Arts (BA), Economics, Western University, 1989

Areas of Specialization

Since 2015, Sheryl has taught marketing, advertising, and media courses at both the diploma and post-graduate levels.

Areas of Expertise

  • Brand Communications
  • Marketing Strategy
  • Product Development

Career Highlights

  • Marketing Consultant, Dr. Oetker
  • Marketing Manager, HMV Canada
  • Product Marketing Manager, Sprint Canada
  • Assistant Brand Manager, Procter & Gamble