Esports Management Program Postgraduate (B424)
Program Description
Program Overview
The esports industry is booming, and if you want to get in on the action, our Esports Management graduate certificate program is for you. In just one year, you'll gain the knowledge and skills you need to succeed in this fast-growing field. As a graduate of our Esports Management program, you’ll have a wide range of career options like esports commentators, entrepreneurs, venue managers, league organizers, event coordinators, team or technical recruiters, content creators, esports sales professionals, or marketing managers.
Full Description
With a comprehensive, up-to-date curriculum and an emphasis on industry trends, our Esports Management program provides you with the essential tools to succeed in the thriving esports industry.
With the esports market continuing to grow and the demand for esports entertainment increasing, professionals with a deep understanding of the industry and strong business skills are in high demand. This billion-dollar industry includes tournaments, video games, individual athletes, arenas, broadcast television, the internet, and live streaming, and it continues to increase in popularity thanks to the social component and opportunity for fans to connect to their favourite players and teams.
This program focuses on business management of esports events in virtual and in-person spaces, profitability and viability, brand extension, influencers, and partner loyalty. Here are some skills you’ll be able to show off after completion of the Esports Management program:
- Implementing esports partner and sponsorship programs
- Developing events, experiences, and marketing materials that respond to the needs of gamers and esports communities
- Managing technical strategy, including applications, software, and hardware
- Developing different delivery methods for esports events to maximize profitability and viability
Delivery
- You will generally meet late afternoons, evenings and weekends. This delivery format accommodates those who wish to work while taking this program.
Minimum computing requirements
- a PC with at least 8MB RAM and an i5 processor or better
- Microsoft Windows® 10
- 64-bit versions of Windows
- web camera and microphone
- Windows Version Microsoft Office including Access (as provided by George Brown via limited Student Office 365 versions)
For students who prefer Apple/Mac environments, it is necessary to ALSO have the following:
- Bootcamp/Parallels
- a copy of Windows 10 installed
- Windows Version Microsoft Office including Access (as provided by George Brown via limited Student Office 365 versions)
Your Field Education Options
There are 80 to 100 hours of experiential learning opportunities offered in the program within the esports industry. This includes partner-facilitated and hosted projects and mentoring.
Career & Postgraduate Study Opportunities
Industry
Esports have evolved rapidly from a niche industry to a mainstream, billion-dollar form of entertainment in the professional sporting space. With the rise in demand, the industry requires trained professionals who have strong business acumen and passion for the esports industry.
Courses
Required Courses
In order to graduate, you must successfully complete the following 13 mandatory courses:
Semester 1
Weeks 1-7
| Course Code | Course Title | Prerequisites |
|---|---|---|
| ESP 4003 | Human Resources for Esports | None |
Weeks 8-14
| Course Code | Course Title | Prerequisites |
|---|---|---|
| ESP 4006 | Ethics and Law for Esports | NONE |
| ESP 4007 | Capstone I | NONE |
Weeks 1-14
| Course Code | Course Title | Prerequisites |
|---|---|---|
| ESP 4000 | Introduction to Esports | NONE |
| ESP 4001 | Technology for Esports | NONE |
| ESP 4002 | Selling and Networking for Esports | NONE |
| ESP 4004 | Marketing Management for Esports I | NONE |
| ESP 4005 | Project Management for Esports | NONE |
Semester 2
| Course Code | Course Title | Prerequisites |
|---|---|---|
| ESP 4008 | Business Strategies and Revenue Models for Esports | ESP 4002 |
| ESP 4009 | Marketing Management for Esports II | ESP 4004 |
| ESP 4010 | Media Production for Esports | ESP 4001 |
| ESP 4011 | Event Management for Esports | ESP 4005 |
| ESP 4012 | Capstone II | ESP 4007 |
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Construct proposals, promotional material, and presentations to meet the needs of stakeholders by utilizing evidence-based research, persuasive communication techniques and graphical elements.
- Manage technical strategy, including applications, software and hardware required in scalable esports environments.
- Develop strategies for the successful implementation of esports partner and sponsorship programs.
- Assess, plan and implement differentiated delivery modes for esports events to ensure profitability and viability.
- Research the micro and macro environments of gamers and esports communities in order to develop events, experiences, marketing and promotional material that respond to the needs of those environments and communities.
- Adhere to professional, legal, regulatory, environmental, ethical, diversity and inclusion standards when performing work and conducting esports business operations.
- Manage accounting and financial operations to comply with tax and insurance practices for entrepreneurial, small, medium and large businesses.
- Manage internal staff and external relationships by applying human resource leadership principles and negotiation skills to promote organizational effectiveness.
- Use project management principles, tools and strategies to plan, organize and execute online or in-person experiences.
- Lead the development of integrated marketing strategies that increase brand equity and revenue streams across all media.
- Build and cultivate inclusive community-oriented business strategies that engage diverse stakeholders and generate revenue across the esports ecosystem.
Tuition & Fees
Domestic Tuition
International Tuition
Additional Costs
* Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and at later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2024. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
Admission Requirements
- College Diploma, Advanced Diploma or bachelor’s degree in a related field or demonstrated, relevant work experience (resumé and references required), or equivalent international credential.
- Program GPA requirement of 2.7.
- Special Prior Learning (PLAR) consideration would be given on a case-by-case basis – to recognize prior learning and relevant career work experience.
ENGLISH LANGUAGE PROFICIENCY
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment.
Please review our English proficiency requirements.
COURSE EXEMPTIONS
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
Information Sessions
On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.
Domestic Student Admissions
For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions section.
International Student Admissions
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.
Fees and Financial Information
For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid section.
Entry Advising
For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.
Centre for Business
For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.
For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160
Esports Management (B424)
For inquiries related to this program (for example, course-specific information), please contact the program co-ordinator:
Ted Snell, Program Co-ordinator
Email: tsnell@georgebrown.ca
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
Campus tours are offered on a regular basis. Sign up for a tour today! You can also take our virtual tour.
This program is offered out of our School of Human Resources and classes take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, Ontario, Canada.
SOCIAL CHANNELS:
Esports Management Program Postgraduate (B424)
Program Description
Program Overview
Esports is a growing, billion-dollar industry that encompasses tournaments, video games, individual athletes, arenas, broadcast television, the internet, and live streaming. The culture of the esports industry has helped power the explosions in esports investment and revenue. Esports has hit this stratosphere mainly because of the social component of live streaming and gaming. Video gaming-specific streaming platforms like Twitch and YouTube Gaming give fans a direct connection to the players and teams, while more mainstream socials have allowed those connections to flourish.
George Brown's Esports Management one-year graduate certificate program provides you with the knowledge and skills to manage all facets of esports.
Full Description
The Esports Management program equips you with the knowledge of esports business management. You will learn about the industry, players, influencers and partner loyalty, business and revenue models, regulations and media rights, digital communication approaches, team management, and audience engagement strategies.
As a graduate, you will be equipped with the skills and interdisciplinary knowledge to succeed in the industry. You will be work-ready and able to implement sponsorship programs, oversee differentiated delivery modes and manage teams.
The program focuses on business management of esports events in virtual and in-person spaces, profitability and viability, brand extension, influencer, and partner loyalty.
You will learn:
- Strategic planning including revenue models and brand-management strategies for teams, leagues, franchises and influencers.
- How to build tactical plans, including esports digital and social media promotion for participants, viewers, influencers and consumers.
- About governing the industry's legal, regulatory and ethical standards.
- HR/organizational strategies to manage teams, esports event participation influencers and spectators.
Delivery
- You will generally meet late afternoons, evenings and weekends. This delivery format accommodates those who wish to work while taking this program.
Minimum computing requirements
- a PC with at least 8MB RAM and an i5 processor or better
- Microsoft Windows® 10
- 64-bit versions of Windows
- web camera and microphone
- Windows Version Microsoft Office including Access (as provided by George Brown via limited Student Office 365 versions)
For students who prefer Apple/Mac environments, it is necessary to ALSO have the following:
- Bootcamp/Parallels
- a copy of Windows 10 installed
- Windows Version Microsoft Office including Access (as provided by George Brown via limited Student Office 365 versions)
Your Field Education Options
There are 80 to 100 hours of experiential learning opportunities offered in the program within the esports industry. This includes partner facilitated and hosted projects, and mentoring.
Career & Postgraduate Study Opportunities
Industry
Esports have evolved rapidly from a niche industry to a mainstream, billion-dollar form of entertainment in the professional sporting space. With the rise in demand, the industry requires trained professionals who have strong business acumen and passion for the esports industry.
Courses
Required Courses
Printable Curriculum Planner 2023-2024
In order to graduate from the B424 program, you must successfully complete the following courses:
Semester 1
| Course Code | Course Title | Prerequisites |
|---|---|---|
| ESP 4000 | Introduction to Esports | None |
| ESP 4001 | Technology for Esports | None |
| ESP 4002 | Selling and Networking for Esports | None |
| ESP 4003 | Human Resources for Esports | None |
| ESP 4004 | Marketing Management for Esports I | None |
| ESP 4005 | Project Management for Esports | None |
| ESP 4006 | Ethics and Law for Esports | None |
| ESP 4007 | Capstone I | None |
Semester 2
| Course Code | Course Title | Prerequisites |
|---|---|---|
| ESP 4008 | Business Strategies and Revenue Models for Esports | ESP 4002 |
| ESP 4009 | Marketing Management for Esports II | ESP 4004 |
| ESP 4010 | Media Production for Esports | ESP 4001 |
| ESP 4011 | Event Management for Esports | ESP 4005 |
| ESP 4012 | Capstone II | ESP 4007 |
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Construct proposals, promotional material, and presentations to meet the needs of stakeholders by utilizing evidence-based research, persuasive communication techniques and graphical elements.
- Manage technical strategy, including applications, software and hardware required in scalable esports environments.
- Develop strategies for the successful implementation of esports partner and sponsorship programs.
- Assess, plan and implement differentiated delivery modes for esports events to ensure profitability and viability.
- Research the micro and macro environments of gamers and esports communities in order to develop events, experiences, marketing and promotional material that respond to the needs of those environments and communities.
- Adhere to professional, legal, regulatory, environmental, ethical, diversity and inclusion standards when performing work and conducting esports business operations.
- Manage accounting and financial operations to comply with tax and insurance practices for entrepreneurial, small, medium and large businesses.
- Manage internal staff and external relationships by applying human resource leadership principles and negotiation skills to promote organizational effectiveness.
- Use project management principles, tools and strategies to plan, organize and execute online or in-person experiences.
- Lead the development of integrated marketing strategies that increase brand equity and revenue streams across all media.
- Build and cultivate inclusive community-oriented business strategies that engage diverse stakeholders and generate revenue across the esports ecosystem.
Tuition & Fees
Domestic Tuition
International Tuition
Additional Costs
* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and at later dates.
** Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and at later dates.
+ Books and additional supplies are not included in tuition fees and must be purchased by the student separately.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
Admission Requirements
- College Diploma, Advanced Diploma or bachelor’s degree in a related field or demonstrated, relevant work experience (resumé and references required), or equivalent international credential.
- Program GPA requirement of 2.7.
- Special Prior Learning (PLAR) consideration would be given on a case-by-case basis – to recognize prior learning and relevant career work experience.
ENGLISH LANGUAGE PROFICIENCY
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment.
Please review our English proficiency requirements.
COURSE EXEMPTIONS
Some college and university credits may qualify you for exemptions. Please visit our transfer guide for more information.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
Information Sessions
On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.
Domestic Student Admissions
For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions section.
International Student Admissions
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page.
Fees and Financial Information
For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid section.
Entry Advising
For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions.
Centre for Business
For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.
For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160
Esports Management (B424)
For inquiries related to this program (for example, course-specific information) please contact the program co-ordinator:
Ted Snell, Program Co-ordinator
Email: tsnell@georgebrown.ca
Elizabeth Speers, Director, Centre for Business
Email: espeers@georgebrown.ca
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
Campus tours are offered on a regular basis. Sign up for a tour today! You can also take our virtual tour.
This program is offered out of our School of Human Resources and classes take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, Ontario, Canada.
