Esports Management Program Postgraduate (B424)

Program Description

Program Overview

Esports is a growing, billion-dollar industry that encompasses tournaments, video games, individual athletes, arenas, broadcast television, the internet, and live streaming. The culture of the esports industry has helped power the explosions in esports investment and revenue. Esports has hit this stratosphere mainly because of the social component of live streaming and gaming. Video gaming-specific streaming platforms like Twitch and YouTube Gaming give fans a direct connection to the players and teams, while more mainstream socials have allowed those connections to flourish.

George Brown's Esports Management one-year graduate certificate program provides you with the knowledge and skills to manage all facets of esports.

Full Description

The Esports Management program equips you with the knowledge of esports business management. You will learn about the industry, players, influencers and partner loyalty, business and revenue models, regulations and media rights, digital communication approaches, team management, and audience engagement strategies. 

As a graduate, you will be equipped with the skills and interdisciplinary knowledge to succeed in the industry.  You will be work-ready and able to implement sponsorship programs, oversee differentiated delivery modes and manage teams. 

The program focuses on business management of esports events in virtual and in-person spaces, profitability and viability, brand extension, influencer, and partner loyalty. 

You will learn:

  • Strategic planning including revenue models and brand-management strategies for teams, leagues, franchises and influencers. 
  • How to build tactical plans, including esports digital and social media promotion for participants, viewers, influencers and consumers. 
  • About governing the industry's legal, regulatory and ethical standards. 
  • HR/organizational strategies to manage teams, esports event participation influencers and spectators. 


  • You will generally meet late afternoons, evenings and weekends. This delivery format accommodates those who wish to work while taking this program.
Minimum computing requirements
  • a PC with at least 8MB RAM and an i5 processor or better
  • Microsoft Windows® 10
  • 64-bit versions of Windows
  • web camera and microphone
  • Windows Version Microsoft Office including Access (as provided by George Brown via limited Student Office 365 versions)

For students who prefer Apple/Mac environments, it is necessary to ALSO have the following:

  • Bootcamp/Parallels
  • a copy of Windows 10 installed
  • Windows Version Microsoft Office including Access (as provided by George Brown via limited Student Office 365 versions)

Your Field Education Options

There are 80 to 100 hours of experiential learning opportunities offered in the program within the esports industry. This includes partner facilitated and hosted projects, and mentoring. 

Career & Postgraduate Study Opportunities

Career Options

Common job titles for eSports Management graduates include:

  • eSports commentator
  • eSports entrepreneur
  • Venue/Areas Manager
  • League Organizer
  • Event Coordinator
  • Team/Technical Recruiters
  • Content Creator 
  • eSports Sales
  • Marketing Manager eSports


Esports have evolved rapidly from a niche industry to a mainstream, billion-dollar form of entertainment in the professional sporting space. With the rise in demand, the industry requires trained professionals who have strong business acumen and passion for the esports industry.

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