This Digital Media Marketing graduate certificate program offers engaging digital marketing courses that teach students the foundational knowledge and applied skills employers value in digital marketing. This program is delivered as a combination of traditional in-class courses and hybrid courses (which combines online delivery with in-class instruction). Note that overall approximately 40% of the teaching is delivered online. We continually update the course and delivery methods based on employer and student feedback.

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Overview

Program name
Digital Media Marketing
Code
B413
Location
Experiential learning
Work Experience (Co-op or Internship) Required
Duration
12 months (2 semesters in-class, 1 semester work experience)
Starting month
September, January, May
Credential
Ontario College Graduate Certificate
Method of study
FT

Year of Study

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Program Availability

Domestic students
Sept. 2019 Open
Jan. 2020 Open
May 2020 Open
International students
This program is currently only available to domestic students.

Full Description

In the Digital Media Marketing graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program are: social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.

The Digital Media Marketing program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40% of teaching delivered online, thus students will require a laptop computer. The minimum computing requirements are:

PC

  • Intel i3 processor
  • Microsoft Windows 7 or higher with 4GB RAM
  • Web camera and microphone
  • Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
  • Microsoft Office – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
    • Free for all current George Brown College students

Apple/Mac

  • Intel i3 processor
  • macOS High Sierra with 4GB RAM
  • Web camera and microphone
  • Wi-Fi: IEEE 802.11 a/b/g/n/ac compatible
  • Office 2016 for Mac – Word, Excel, PowerPoint, OneNote, OneDrive (including access to Office 365 cloud)
    • Free for all current George Brown College students

This Centre for Business program is part of our School of Marketing.

B413 - Photo of students

Experiential Learning

Work Experience (Co-op or Internship) Required

Your Field Study options

Work Experience (Co-op or Internship Work Term)

This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to on-the-job work experience George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

Program Standards and Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Develop a promotion mix for marketing a product or service based on an identified target market.
  2. Develop pricing strategies which take into account perceived value, competitive pressures, and corporate objectives.
  3. Develop strategies for the efficient distribution of products and services.
  4. Determine strategies for developing new products and services that are consistent with evolving market needs.
  5. Evaluate results of marketing activities using criteria related to budgeted sales, costs, and profits.
  6. Formulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations, and evaluation criteria.
  7. Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
  8. Prepare and deliver a sales presentation.
  9. Evaluate the viability of marketing a product or service in an international market or markets.
  10. Conduct primary research on market conditions in order to determine existing and potential levels of activity for particular products and services.
  11. Apply human resource and leadership knowledge and skills to enhance performance with individuals and teams to contribute to the successful marketing function of an enterprise.
  12. Employ marketing management techniques in the planning, directing, and controlling of an enterprise.
  13. Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
  14. Develop strategies to establish working relationships with clients, customers, and consumers which maintain and strengthen their loyalty to his/her organization.
  15. Apply the principles of business ethics and corporate social responsibility.
  16. Prepare the marketing component of a business plan.

Required Courses

In order to graduate from the B413 program, you need a total of 13 Mandatory courses and 1 Work Experience Semester.

Printable Curriculum Planner 2018-2019pdf file

SEMESTER 1

semester courses
CodeCourse NamePre-requisite
MARK 1051Social Media MarketingNONE
MARK 2037Database Marketing StrategiesNONE
BUS 4000Work Experience Prep CourseNONE
MARK 4005Applied Business CommunicationNONE
MARK 4019Fundamentals of Marketing And IMCNONE
MARK 4020Owned Media MarketingNONE
MARK 4021Analytics of Digital MarketingNONE

SEMESTER 2

semester courses
CodeCourse NamePre-requisite
MARK 1024Marketing Seminar seriesNONE
MARK 1044Search MarketingMARK 4020
MARK 4022Content MarketingMARK 4020 and MARK 1051
MARK 4023Paid Media MarketingMARK 4021
MARK 4024Introduction to OMNI Channel MarketingMARK 4019
MARK 1054Strategic Marketing ProjectSuccessful Completion of Semester 1

WORK EXPERIENCE TERM

CodeCourse NamePre-requisite
COOP 4005 OR INTN 4005Work ExperienceBUS 4000

Your Career

Graduates will be prepared for careers in a wide variety of sectors including digital promotional/advertising agencies, or digital or social media marketing roles in corporations, government and not-for-profit organizations.

Potential positions may include:

  • Account Coordinator – SEO (Search Engine Optimization)
  • Social Media Coordinator
  • Marketing Coordinator
  • Digital Analyst
  • Digital Account Manager
  • Mobile Marketing Specialist

Future Study Options

For information on future study options, see georgebrown.ca/transferguide.

There are many pathways into the Digital Media Marketing Graduate Certificate B413 program including work, college programs and university programs. After graduating from the program, students can begin their career or some may chose to take a master's program.

Tuition

$4,513.00 * †

Additional Cost

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in Fall 2018. Fees are subject to change for programs starting in Fall 2019 and at later dates.

This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $450 covers the cost of the Work Experience Preparation course and Work Experience semester.

Admission Requirements

  • College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).

English Language Proficiency

Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment

Please visit georgebrown.ca/englishproficiency for more details.

Course Exemptions

Some college and university credits may qualify you for exemptions. Please visit georgebrown.ca/transferguide for more information.

Apply To

Success Stories

Anja Moore-Heighington

"In university I wrote papers about social media and now I'm participating in creating social media campaigns." Read more about Anja's story.

Anja Moore-Heighington (Graduate 2015, Digital Media Marketing)

Communications and Marketing Coordinator, Institute for Canadian Citizenship (ICC)

Jennifer Nugent

"Digital Media Marketing is a one-of-a-kind program that is extremely relevant to the future of marketing. Coming straight from university, I knew I wanted to further my education in a way that would give me practical experience. This program helped me land an amazing co-op experience that has contributed significantly to my learning. I highly recommend this program to anyone interested in learning from amazing professors who have the industry experience to take your education to the next level."

Jennifer Nugent (Graduate 2015, Digital Media Marketing)

Digital Producer and Strategist, Brand Heroes

John Wallace

"The Digital Media Marketing program is one of the first of its kind and really helps to provide you with the skills you need to become an expert in the digital space. Led by faculty with years of industry experience, the program teaches you exactly what employers are looking for."

John Wallace (Graduate 2015, Digital Media Marketing)

Digital Marketing Manager, Toronto International Film Festival (TIFF)

zka Ijaz, Student, Digital Media Marketing Program

"Digital Media Marketing is a one-of-a-kind program and it caters to students either coming from a different background or already from the digital marketing field. This program will give you an equal opportunity to learn, explore and grow in the digital world. The best part of this program is its work experience term, which gives you a platform to work with some great employers. Joining George Brown College proves to be my best decision."

Azka Ijaz (Student, Digital Media Marketing)

Contact Us

Domestic Students Admissions

For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions web page.

International Student Admissions

For inquiries about international admission requirements, permits and visas, accommodations, or anything specific to international students, please contact the International Centre at International@georgebrown.ca or visit George Brown International.
Phone: (416) 415-5000 ext. 2115

Financials/Fees

For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid web page.

Entry Advising

For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions or choose to book your appointment using the link provided.

  1. Book online:
    Complete and submit the Client Intake Form
  2. Book by phone:
    Entry Advisor: (416) 415-5000, Ext 2949
    Toll Free: 1-800-265-2002
    TTY: 1-877-515-5559

Centre for Business

For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.

For general inquiries, please contact the Centre for Business:
Email: business@georgebrown.ca
Phone: (416) 415-5000 ext. 2160

Information Sessions

For program specific information and to meet faculty, sign up to attend an information session

Digital Media Marketing (B413)

For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:

Blair Smith, Program Co-ordinator

Email: Blair.Smith@georgebrown.ca

Kathy Dumanski, Chair, School of Marketing

Email: kdumanski@georgebrown.ca

Visit Our Campus

This program is offered out of our School of Marketing and classes take place at our St. James Campus, mainly at 200 King St. E., and 290 Adelaide St. E., Toronto, ON, Canada.

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options, meet your friendly professors and staff, and experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.

Campus tours are offered on a regular basis. Sign up today!

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    George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.