The postgraduate Design Management program prepares you for a career managing design strategically. This program builds the skills needed to lead a multidisciplinary design team to develop products and services based on strategic business objectives. The program also teaches the business skills necessary to manage a consultancy or corporate design division.
Design Management Internship
1 year (2 semesters)
Ontario College Graduate Certificate
Year of Study
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School of Design Programs PDF
This postgraduate program in Design Management builds the skills needed to lead a multidisciplinary design team. Students will learn how to develop design strategies for products and services based on business objectives. This program teaches practical tools and interpersonal facilitative skills, as well as the business knowledge required to manage a consultancy or corporate design division.
Who should take this program:
- Design professionals with a global perspective who want to become active partners in helping firms develop and grow through expanded participation in strategic management.
- Designers looking to enhance their career opportunities in supervisory or management positions.
- Designers seeking to integrate strategic design into the workplace.
- Designers with an entrepreneurial spirit looking to start their own company.
Courses in design process and strategy, project management, finance, team management, design research, contracts, business planning, communications and intellectual property protection complement a major studio course featuring real-world design projects. The courses cover the essential elements of a business strategy and how design contributes to the definition and realization of the strategy.
Design Management Internship
Your Field Study options
A mandatory Design Management Internship (DESN1031) course is taken in Semester 2. An external field placement role is not guaranteed in this course; students who are not placed externally will be given a design management role within the School of Design or as part of George Brown College.
Program Standards and Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Manage multi-disciplinary design groups using practical working models of management systems.
- Analyze evolving market needs to identify design strategies required for the development of new products and services.
- Plan, implement and control project plans that are flexible and reflect the evolutionary environment of the design process.
- Enhance leadership skills, management skills and design expertise through the development of personal professional development strategies and plans.
- Establish working relationships with clients, customers, and designers which maintain and strengthen their loyalty to their organization, as well as recognize design discipline protocols.
- Develop and implement business strategies to recruit clients and new business opportunities.
- Design and deliver sales presentations persuasively and accurately in oral, written, graphic and digital form.
- Formulate and present comprehensive business plans for design projects.
- Develop design strategies based on perceived value, competitive pressures and corporate objectives.
- Evaluate results of design activities using criteria relating to application of best practices, costs, and profits.
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|DESN1023||Managing Innovation and Creativity|
|DESN1024||Managing Design Projects|
|DESN1027||Financial Issues and Business Planning|
|DESN1028||Design Research and Development Issues|
|COMM1152||Design Business Communications|
|DESN1021||Design Team Leadership|
|DESN1025||Case Studies and Applications|
|DESN1029||Major Design Project|
|DESN1031||Design Management Internship|
Detailed course outlines
General Education Electives
Graduates will go on to careers managing design in the corporate sector, in a design consultancy or in their own business.
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* Amounts listed are the total of tuition, materials (non-refundable), student service and ancillary fees for the first two semesters of programs starting in Fall 2019. Fees are subject to change for programs starting in Fall 2020 and at later dates.
International students: Visit the International Fees and Related Costs page for more information.
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this online calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
Wondering how to pay for college?
Learn about financial aid, OSAP, scholarships, bursaries, work study, and award options.
- Diploma or Bachelor's Degree, or demonstrated competence through related work experience (resume required)
- Letter of Intent
English Language Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission. In addition, applicants who are accepted based
solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment.
Please visit georgebrown.ca/englishproficiency for more details
College or university credits may qualify you for course exemptions. Please visit georgebrown.ca/transferguide/ for more information.
International (Visa) Students
Visit the International Admissions page for more information.
Domestic students should apply through Ontario Colleges
How to Apply
Learn more about the application process for:
If you are a college or university student or graduate, you may be eligible for program transfers or course-to-course transfers. We have transfer agreements with colleges and universities across Canada and internationally.
SUPPORT FOR APPLICANTS WITH DISABILITIES
With disability documentation you can receive academic accommodations. Contact us for information.
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George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.