Do you want to be a wine, spirit and beer professional? Our specialized postgraduate program provides a distinct opportunity to learn from the best. Students are supported by a faculty with a reputation for excellence, who are connected to local, national and internationally recognized industry leaders. Located in the heart of downtown Toronto, George Brown puts you at the centre of the hospitality industry in Canada.

H414 Advance Wine & beverage, H414, Spirits, class, teaching


Program name
Advanced Wine and Beverage Business Management
Experiential learning
We believe in learning by doing and that is why we have incorporated work integrated learning opportunities into all CHCA programs.
3 semesters
Starting month
Ontario College Graduate Certificate
Method of study

Year of Study

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Program Availability

Domestic students
Sept. 2020 Open
Jan. 2021 N/A
May 2021 N/A
International students
Sept. 2020 Open
Jan. 2021 N/A
May 2021 N/A

Full Description

Advanced Wine and Beverage Business Management is a one-year, three-semester postgraduate program developed for Hospitality diploma and degree graduates, and industry professionals seeking an advanced level of learning focused on all aspects of the wine, spirit and beer business.

In our state-of-the-art tasting labs, students will explore and experience global beverages and their relationship to business, cuisine, culture and lifestyle.

Prud'homme logo

This program will provide you with an advanced level of knowledge in beer, wine, spirits and mixology, and also teach you essential business skills such as financial management, organizational behaviour and strategic marketing – all vital to succeed in today’s competitive marketplace. You will have the opportunity to travel to Canadian and European destinations to visit distilleries, breweries and wineries of international brand leaders to learn best business practices directly from the top professionals in the field. Successful graduates will earn three additional certifications: Wine & Spirit Education Trust® (WSET®) Levels 2 and Prud’homme Beer Certification® Levels 1 & 2.

WSET logo

These certifications are built into the program curriculum, allowing students to earn additional credentials as well as their Ontario College Graduate Certificate.

Our curriculum prepares you to be industry-ready for the most demanding beverage positions with product knowledge, experiential learning and business acumen.

CHCA students can also participate in several short study abroad opportunities. Our options change often, but in recent years have included Peru, Europe, Spain, Costa Rica, India, Thailand and trips right across Canada! Some trips are purely experiential learning, while others provide you with the opportunity to receive credit for a course in your program.

Part Time Study Options

George Brown College also offers flexible evening and weekend courses and certificate programs. See the Continuing Education Course Guide at

Experiential Learning

We believe in learning by doing and that is why we have incorporated work integrated learning opportunities into all CHCA programs.

Your Field Study options

This program provides a mandatory 14-week externship placement. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed event management industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resume.

CHCA students can also participate in several short study abroad opportunities. Our options change often, but in recent years have included Peru, Europe, Spain, Costa Rica, India, Thailand and trips across Canada. Some trips are purely experiential learning, while others provide you with the opportunity to receive credit for a course in your program.

Program Standards and Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Manage different departments within food & beverage centred or sales environment using product knowledge, menu development and business acumen skills.
  2. Plan and administer the distribution of product and manage winery retail systems.
  3. Position products appropriately in the market using established techniques in wine merchandising, product pricing, labelling, branding, advertising, promotions, marketing, public relations, media relations consumer behaviour in the wine industry. Interpret import and export regulations and recognize opportunities and challenges within the business structures of the wine industry.
  4. Develop strategies to maximize market opportunities in the wine and culinary-related tourism including image development and destination positioning.
  5. Implement and oversee sustainable winegrowing practices including winery operations, related hospitality operations and viticulture practices.
  6. Manage and control different aspects of wine-related enterprises to make effective decisions regarding finance, accounting, budget planning, costing, taxation systems, pricing structures in the wine industry, using analytical and synthesis skills.
  7. Administer and develop Human Resources in a wine business including the resolution of labour relations issues and the management of related challenges and responsibilities.

Required Courses


semester courses
CodeCourse Name
HOST1141Intermediate Wine & Spirits - WSET Level 2
HOST1142Human Resources Practices
HOST1143Strategic Marketing for the Beverage Industry
HOST1144Beer School: Level 1 & 2 Prud'homme Beer Certification
HOST1154Financial Beverage Management


semester courses
CodeCourse Name
HOST1151Advanced Wine - WSET Level 3
HOST1152Advanced Mixology
HOST1153Food and Beverage Pairing and Operations
HOST1155Wine and Beverage Business Development


semester courses
CodeCourse Name
HOST1162Externship/Field Placement

Detailed course outlines

Your Career

Uncork your potential

This program will provide you with advanced professional knowledge of beverages matched with essential business, management and communication skills that prepare you for an abundance of exciting opportunities in Toronto and across the globe.

Depending on experience and areas of interest, graduates can pursue rewarding hospitality careers as:

  • Beverage directors
  • Sales agents
  • Territory managers
  • Product consultants
  • Brand ambassadors
  • Wine stewards/cellar masters
  • Wine country tour guides
  • Specialty retail operations
  • Portfolio managers
  • Merchandising/inventory coordinators


$6,832.00 * ‡

Additional Cost

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the three semesters of programs starting in Fall 2019. Fees are subject to change for programs starting in Fall 2020 and at later dates.

†(approximate) (based on exchange rate, applicable taxes, airport transfer, permit)

Other fees
‡ Additional Cost (Optional) 
European Study Tour Component (Semester 3)$4,000 – $5,000†
Airfare to Europe † (approximate)$1,500 – $1,600†

International students: Visit the International Fees and Related Costs page for more information.

Financial Assistance

This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.

Admission Requirements

  • A Diploma or Bachelor's degree in Food and Beverage Management, Hotel Management, Tourism and Hospitality Management, Special Event Management, or a related area.

Applicants who do not have the required academic credentials but are current industry professionals with a minimum one year of industry experience and a strong understanding of industry standards will be selected through an interview at the School of Hospitality and Tourism Management (resume required).

Course Exemptions

College or university credits may qualify you for course exemptions. Please visit for more information.

English Language Proficiency

Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission. In addition, applicants who are accepted based on work experience only will be required to take the English Admissions Assessment in order to evaluate the appropriate level of English language proficiency.

Please visit for more details.

International (Visa) Students

Visit the International Admissions page for more information.

Apply to

Domestic students should apply through Ontario Colleges

Health Policy

Students should be aware that various allergens including nuts, dairy and shellfish are routinely used in practical labs. Students should also note that George Brown College is sensitive to religious observances; however, while products purchased for production and consumption meet all provincial and federal regulations, they may not meet specific dietary laws related to Halal and Kosher foods.

Contact Us


For inquiries about domestic admission requirements, admission deadlines or the admissions process, please contact the Admissions Office at or visit the Admissions web page.


For inquiries about international admission requirements, permits, visas, accommodations or anything specific to international students, please contact the International Centre at or visit the International Application Process web page.


For inquiries about OSAP, bursaries, scholarships and other financial inquiries, please contact the Financial Aid Office at or visit the Financial Aid web page.

Advanced Wine and Beverage Business Management (postgraduate) (H414)

For general School of Hospitality and Tourism Management related inquiries, please contact

For program curriculum inquiries, please contact the Co-ordinator:

Adrian Caravello, Program Co-ordinator, Centre for Hospitality and Culinary Arts


For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

Visit Our Campus

Join us for an upcoming Discovery Day, where you will learn more about your area of interest, get a first-hand look at our facilities and meet with representatives from George Brown College.

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    George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.