This postgraduate program is the only Marketing Management - Financial Services program in Ontario.

In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen.


Program name
Marketing Management – Financial Services
Experiential learning
Work Experience (Co-op or Internship) Required
12 months (2 semesters in-class, 1 semester work experience)
Starting month
September, January
Ontario College Graduate Certificate
Method of study

Year of Study

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Program Availability

Domestic students
Sept. 2018 Closed
Jan. 2019 Closed
May 2019 N/A
International students
Sept. 2018 Closed
Jan. 2019 Closed
May 2019 N/A

Full Description

In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them.

The program combines the basics of database marketing with courses required to prepare to write the Canadian Securities Course exams from the Canadian Securities Institute. See for details about requirements and costs.

Note: The requirements for each designation/certification are set by the granting body, not George Brown College. In order to qualify for any of these designations/certifications, you need to follow the process listed on its website and meet all the requirements applicable to you.

This learning experience will enable you to:

  • Apply marketing concepts and principles to the financial services sector in Canada and globally
  • Develop and implement effective strategic marketing plans for financial products and services
  • Use industry standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations
George Brown College Centre for Business graduates currently working at Royal Bank (RBC)

Experiential Learning

Work Experience (Co-op or Internship) Required

Your Field Study options

Work Experience (Co-op or Internship Work Term)

This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work experience term occurs between the two academic semesters.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to more formal on-the-job work experience George Brown College endeavours to provide field education opportunities with real world problems and clients. Find out more about field education at the Centre for Business.

Program Standards and Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Develop a promotion mix for marketing a product or service based on an identified target market.
  2. Develop pricing strategies which take into account perceived value, competitive pressures, and corporate objectives.
  3. Develop strategies for the efficient distribution of products and services.
  4. Determine strategies for developing new products and services that are consistent with evolving market needs.
  5. Evaluate results of marketing activities using criteria related to budgeted sales, costs, and profits.
  6. Formulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations, and evaluation criteria.
  7. Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
  8. Prepare and deliver a sales presentation.
  9. Evaluate the viability of marketing a product or service in an international market or markets.
  10. Conduct primary research on market conditions in order to determine existing and potential levels of activity for particular products and services.
  11. Apply human resource and leadership knowledge and skills to enhance performance with individuals and teams to contribute to the successful marketing function of an enterprise.
  12. Employ marketing management techniques in the planning, directing, and controlling of an enterprise.
  13. Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
  14. Develop strategies to establish working relationships with clients, customers, and consumers
  15. Apply the principles of business ethics and corporate social responsibility.
  16. Prepare the marketing component of a business plan.

Required Courses

In order to graduate, you need to complete the following 13 Mandatory courses and 1 Work Experience Term.

Printable Curriculum Planner 2018-2019pdf file


semester courses
CodeCourse NamePre-requisite
COMP 1192Computer Applications for Database MarketingNONE
FIN 4024Canadian Investments INONE
MARK 1024Marketing Seminar SeriesNONE
MARK 1027Marketing ManagementNONE
MARK 2037Database Marketing StrategiesNONE
MARK 4005Applied Business CommunicationsNONE
BUS 4000Work Experience Prep CourseNONE

Work Experience Term

semester courses
CodeCourse NamePre-requisite
COOP 4002 or INTN 4002Work Experience TermBUS 4000


semester courses
CodeCourse NamePre-requisite
FIN 4025Canadian Investments IINONE
MARK 1031Principles of Marketing Financial ServicesMARK 1027
MARK 1107Direct and Interactive MarketingMARK 2037
MARK 1109Data Analytics & Data MiningMARK 2037
MARK 2044Principles of Marketing ResearchNONE
MARK 4012Marketing MetricsMARK 1027

Detailed course outlines

The Industry

Toronto is the leading Canadian financial services centre. With more than 251,000 people working in the sector, it is also the second largest North American financial hub after New York.* The financial services industry is composed of more than just banks. It also includes trust and loan companies, insurance companies, credit unions, securities dealers, finance and leasing companies, pension fund managers, mutual fund companies, independent insurance agents and brokers and the growing fintech industry.

*City of Toronto

Your Career

You will be prepared for careers in a variety of corporations, particularly within banks, mutual fund companies and other financial institutions and within the agencies and suppliers that service the financial services industry. Graduates from the program have found employment as:

  • Marketing Specialists
  • Credit or Business Analysts
  • Financial Services Officers
  • Customer Service Representatives
  • Personal Banking Representatives

Future Study Options

Graduates of this program may wish to pursue other designations in the financial services sector.

Information on the Canadian Securities Course and licensing requirements can be found at the Canadian Securities Institute website.

Note: The requirements for each designation are set by the granting body, not George Brown College. In order to qualify for any of these designations, you need to follow the process listed on its website and meet all the requirements applicable to you.

There are many pathways into the Marketing Management -Financial Services Graduate Certificate B406 program including work, college programs and university programs. After graduating from the program, students can begin their career


$4,152.00* †

Additional Cost

*Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall 2017. Fees are subject to change for programs starting in fall 2018 and at later dates.

† This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $450 covers the cost of the Work Experience Preparation course and Work Experience semester.

International students: Visit the International Fees and Related Costs page for more information.

Admission Requirements

  • College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).

English Proficiency

Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment

Please visit for more details.

Course Exemptions

Some college and university credits may qualify you for exemptions. Please visit for more information.

International (Visa) Students

Visit the International Admissions page for more information.

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Success Stories

Regine Marie Salvador

"The Marketing Management - Financial Services program has given me a wholistic view of marketing, from traditional practices to digital strategies. The best part of the program was the co-op term, where I was able to gain experience which equipped me with important skills that are highly valuable in today's society. I highly recommend this program to those who want to learn not just about financial services, but about marketing as well. "

Regine Marie Salvador (Graduate 2018, Marketing Management – Financial Services)

Marketing and Business Development Coordinator, Berg Chilling Systems

Nikki Lee, Marketing Management - Financial Services Graduate, George Brown College

"The Marketing Management – Financial Services program provides the skill set and the practical experience necessary to take your career to the next level. The professors remain active in the marketing and financial industry providing real-world insight into what employers are looking for. This program helped me land a co-op position that connected me with a mentor for whom I still work for today. I would highly recommend the work experience component of the program as well as joining George Brown's Student Leadership Academy – both are great networking opportunities!"

Nikki Lee (Graduate 2015, Marketing Management – Financial Services)

Associate Investment Advisor, Richardson GMP Ltd.

Chelsa Clark, Marketing Management - Financial Services Student

"The Marketing Management – Financial Services postgraduate program really prepares you for success in the workforce. George Brown has a great network of connections that I haven't seen with other colleges. I made an effort to come out of my comfort zone and did a lot of networking; this set me up with many contacts and I already have a few job offers for after I graduate. That is extremely valuable in this competitive job market."

Chelsea Clark (Student, Marketing Management – Financial Services)

Contact Us

Domestic Students Admissions

For inquiries about domestic admission requirements, admission deadlines, or the admissions process, please contact the Admissions Office at or visit the Admissions web page.

International Student Admissions

For inquiries about international admission requirements, permits and visas, accommodations, or anything specific to international students, please contact the International Centre at or visit George Brown International.
Phone: (416) 415-5000 ext. 2115


For inquiries about OSAP, Bursaries, Scholarships and other financial inquiries, please contact the Financial Aid Office at or visit the Financial Aid web page.

Entry Advising

For advice on the various program options and which program might be best suited for you, make an appointment to see an Entry Advisor. Please review these frequently asked questions or choose to book your appointment using the link provided.

  1. Book online:
    Complete and submit the Client Intake Form
  2. Book by phone:
    Entry Advisor: (416) 415-5000, Ext 2949
    Toll Free: 1-800-265-2002
    TTY: 1-877-515-5559

Centre for Business

For questions regarding programs at the Centre for Business or if you require more information, please do not hesitate to contact us. Our knowledgeable staff are available to assist you.

For general inquiries, please contact the Centre for Business:
Phone: (416) 415-5000 ext. 2160

Information Sessions

For program specific information and to meet faculty, sign up to attend an information session

Marketing Management – Financial Services (B406)

For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:

Michael Hlinka, Program Co-ordinator


Kathy Dumanski, Chair, School of Marketing


Visit Our Campus

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content, career options, meet your friendly professors and staff. Experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.

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    George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.