Advanced Wine and Beverage Business Management Program (Postgraduate) (H414)
Program Description
Program Overview
Do you want to be a wine, spirits and beer professional? Realize your potential with the Advanced Wine and Beverage Business Management (Postgraduate) program. Gain advanced knowledge of beer, wine, spirits and mixology and the business skills needed to succeed in today's competitive marketplace. Located in downtown Toronto, studying at George Brown College puts you at the heart of Canada's hospitality industry.
Full Description
Explore the wine, spirits and beer industry with the Advanced Wine and Beverage Business Management (Postgraduate) (H414) program. Develop your skills in our modern tasting labs and learn about global beverages and their relationship to business, cuisine, culture and lifestyle.
This one-year graduate certificate program, designed for hospitality diploma and degree graduates, will provide you with advanced knowledge in beer, wine, spirits and mixology and teach you essential business skills such as financial management, organizational behaviour and strategic marketing—all vital to succeed in today's competitive marketplace.
A faculty team with a reputation for excellence supports your learning, and you will gain real-world experience that employers value.
Successful graduates will earn three additional certifications: Wine & Spirit Education Trust® (WSET®) Level 2 and Prud’homme Beer Certification® Levels 1 & 2. You will also have an opportunity to earn the WSET 3 if the final exam is fully passed. These certifications are built into the program curriculum, allowing students to earn additional credentials as well as their Ontario College Graduate Certificate.
Our curriculum prepares you to be industry-ready for the most demanding beverage positions with product knowledge, experiential learning and business acumen.
Note: George Brown College has adopted a Bring Your Own Device (BYOD) initiative. As a result, we no longer have computer lab classrooms. For classes that require computers, students will need to bring their own laptops. Our Library Learning Commons offers open access computers as well as equipment that can be borrowed on a short-term basis. For more information, please contact The Centre for Hospitality and Culinary Arts at chcastudentsupport@georgebrown.ca
Your Field Education Options
This program provides a mandatory 14-week externship placement. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resumé.
CHCA students can also participate in several short study abroad opportunities. Our options change often, but in recent years have included France, Scotland, Spain and trips across Canada. Some trips are purely experiential learning, while others provide you with the opportunity to receive credit for a course in your program.
Career & Postgraduate Study Opportunities
Industry
The beverage alcohol industry has been one of the strongest-performing industry sectors of the last few years and continues to experience record growth.
Educational Pathways
You can enter this program from a variety of pathways, including a diploma or bachelor's degree in food and beverage management, hotel management, tourism and hospitality management, special event management or a related area. This program is scheduled in a way to allow industry professionals to continue to work while completing the program
Courses
Required Courses
SEMESTER 1
Code | Course Name |
---|---|
HOST 1141 | Intermediate Wine – WSET Level 2 |
HOST 1142 | Human Resources Practices |
HOST 1143 | Strategic Marketing for the Beverage Industry |
HOST 1144 | Beer School: Level 1 & 2 Prud'homme Beer Certification |
HOST 1154 | Financial Beverage Management |
SEMESTER 2
Code | Course Name |
---|---|
HOST 1151 | Advanced Wine – WSET Level 3 |
HOST 1152 | Advanced Mixology |
HOST 1153 | Food and Beverage Pairing and Operations |
HOST 1155 | Wine and Beverage Business Development |
SEMESTER 3
Code | Course Name |
---|---|
HOST 1162 | Externship/Field Placement |
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Manage different departments within food-and-beverage-centred or sales environments using product knowledge, menu development and business acumen skills.
- Position products appropriately in the market using established techniques in wine merchandising, product pricing, labelling, branding, advertising, promotions, marketing, public relations, media relations and consumer behaviour in the wine industry.
- Interpret import and export regulations and recognize opportunities and challenges within the business structures of the wine industry.
- Manage and control different aspects of wine-related enterprises to make effective decisions regarding finance, accounting, budget planning, costing, taxation systems and pricing structures in the wine industry, using analytical and synthesis skills.
- Implement and develop leadership and human resources skills required in the beverage business, which include recruitment, motivational strategies, resolution of labour-relations issues and the management of related challenges and responsibilities, including culturally sensitive material.
- Use current and relevant business strategies to facilitate a sustainable hospitality entity.
Tuition & Fees
Domestic Tuition
International Tuition
Additional Costs
*Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the three semesters of program starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and later dates. This fee does not include books, which are to be purchased by the student separately.
** Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the first three semesters of programs starting in Fall 2024. Tuition fees are subject to board approval. Material, student service and ancillary fees are estimated based on prior years. All fees are subject to change without notice. This fee does not include books, which are to be purchased by the student separately.
Included in material fees is a uniform; black pants, grey Oxford shirt and a bib apron.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
Admission Requirements
- A diploma or bachelor's degree in food and beverage management, hotel management, tourism and hospitality management, special event management or a related area.
Applicants who do not have the required academic credentials but are current industry professionals with a minimum of one year of industry experience and a strong understanding of industry standards will be selected through an interview at the School of Hospitality and Tourism Management (resumé required).
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit Transfer Guide for more information.
English Language Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown College English Assessment to be considered for admission. In addition, applicants who are accepted based on work experience only will be required to take the English Admissions Assessment in order to evaluate the appropriate level of English language proficiency.
Please visit English Proficiency for more details.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
Health Policy
Students should be aware that various allergens including nuts, dairy and shellfish are routinely used in practical labs. Students should also note that George Brown College is sensitive to religious observances; however, while products purchased for production and consumption meet all provincial and federal regulations, they may not meet specific dietary laws related to halal and kosher foods.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
DOMESTIC STUDENT ADMISSIONS
For inquiries about domestic admission requirements, admission deadlines or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions web page.
FINANCIAL/FEES
For inquiries about OSAP, bursaries, scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid web page.
Advanced Wine and Beverage Business Management (Postgraduate) (H414)
For general School of Hospitality and Tourism Management related inquiries, please contact chcastudentsupport@georgebrown.ca.
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
Join us for an upcoming Discovery Day, where you will learn more about your area of interest, get a first-hand look at our facilities and meet with representatives from George Brown College.
Advanced Wine and Beverage Business Management Program (Postgraduate) (H414)
Program Description
Program Overview
Do you want to be a wine, spirits and beer professional? Then realize your potential through our specialized postgraduate program. This program provides a distinct opportunity to learn from the best. A faculty team with a reputation for excellence supports our students. Our faculty are connected to local, national and internationally recognized industry leaders. Located in the heart of downtown Toronto, George Brown puts you at the centre of the hospitality industry in Canada.
Full Description
Advanced Wine and Beverage Business Management is a one-year, three-semester postgraduate program developed for hospitality diploma and degree graduates, and industry professionals seeking an advanced level of learning focused on all aspects of the wine, spirits and beer business.
In our state-of-the-art tasting labs, students will explore and experience global beverages and their relationship to business, cuisine, culture and lifestyle.
This program will provide you with an advanced level of knowledge in beer, wine, spirits and mixology, and also teach you essential business skills such as financial management, organizational behaviour and strategic marketing – all vital to succeed in today’s competitive marketplace.
Successful graduates will earn three additional certifications: Wine & Spirit Education Trust® (WSET®) Level 2, and Prud’homme Beer Certification® Levels 1 & 2. Students will also have an opportunity to earn the WSET 3 if the final exam is fully passed. These certifications are built into the program curriculum, allowing students to earn additional credentials as well as their Ontario College Graduate Certificate.
Our curriculum prepares you to be industry-ready for the most demanding beverage positions with product knowledge, experiential learning and business acumen.
Note: George Brown College has adopted a Bring Your Own Device (BYOD) initiative. As a result, we no longer have computer lab classrooms. For classes that require computers, students will need to bring their own laptops. Our Library Learning Commons offers open access computers as well as equipment that can be borrowed on a short-term basis. For more information, please contact The Centre for Hospitality and Culinary Arts at chcastudentsupport@georgebrown.ca
Your Field Education Options
This program provides a mandatory 14-week externship placement. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resumé.
CHCA students can also participate in several short study abroad opportunities. Our options change often, but in recent years have included France, Scotland, Spain and trips across Canada. Some trips are purely experiential learning, while others provide you with the opportunity to receive credit for a course in your program. When international travel allows, CHCA students can participate in study abroad experiences.
Career & Postgraduate Study Opportunities
Industry
The beverage alcohol industry has been the strongest-performing industry sector of the last few years and continues to experience record growth.
Educational Pathways
Can enter this program from a variety of pathways, including a diploma or bachelor's degree in Food and Beverage Management, Hotel Management, Tourism and Hospitality Management, Special Event Management or a related area. This program is scheduled in a way to allow industry professionals to continue to work while completing the program
Courses
Required Courses
SEMESTER 1
Code | Course Name |
---|---|
HOST 1141 | Intermediate Wine – WSET Level 2 |
HOST 1142 | Human Resources Practices |
HOST 1143 | Strategic Marketing for the Beverage Industry |
HOST 1144 | Beer School: Level 1 & 2 Prud'homme Beer Certification |
HOST 1154 | Financial Beverage Management |
SEMESTER 2
Code | Course Name |
---|---|
HOST 1151 | Advanced Wine – WSET Level 3 |
HOST 1152 | Advanced Mixology |
HOST 1153 | Food and Beverage Pairing and Operations |
HOST 1155 | Wine and Beverage Business Development |
SEMESTER 3
Code | Course Name |
---|---|
HOST 1162 | Externship/Field Placement |
Program Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Manage different departments within food-and-beverage-centred or sales environments using product knowledge, menu development and business acumen skills.
- Position products appropriately in the market using established techniques in wine merchandising, product pricing, labelling, branding, advertising, promotions, marketing, public relations, media relations and consumer behaviour in the wine industry.
- Interpret import and export regulations and recognize opportunities and challenges within the business structures of the wine industry.
- Manage and control different aspects of wine-related enterprises to make effective decisions regarding finance, accounting, budget planning, costing, taxation systems and pricing structures in the wine industry, using analytical and synthesis skills.
- Implement and develop leadership and human resources skills required in the beverage business, which include recruitment, motivational strategies, resolution of labour-relations issues and the management of related challenges and responsibilities, including culturally sensitive material.
- Use current and relevant business strategies to facilitate a sustainable hospitality entity.
Tuition & Fees
Domestic Tuition
International Tuition
Additional Costs
*Amounts listed are the total of tuition, materials, student service and ancillary fees for the three semesters of program starting in Fall 2022. Fees are subject to change for programs starting in Fall 2023 and later dates.
** Amounts listed are the total of tuition, materials, student service and ancillary fees for the three semesters of the program starting in Fall 2023. Fees are subject to change for programs starting in Fall 2024 and at later dates.
Included in material fees is a uniform; black pants, grey Oxford shirt and a bib apron.
International Students
Visit the International Fees and Related Costs page for more information.
Financial Assistance
This program is approved for OSAP funding, provided the applicant meets OSAP eligibility criteria.
Disclaimer: The information contained in this website is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College fee requirements.
Admission Requirements
- A diploma or bachelor's degree in Food and Beverage Management, Hotel Management, Tourism and Hospitality Management, Special Event Management or a related area.
Applicants who do not have the required academic credentials but are current industry professionals with a minimum one year of industry experience and a strong understanding of industry standards will be selected through an interview at the School of Hospitality and Tourism Management (resumé required).
Course Exemptions
College or university credits may qualify you for course exemptions. Please visit Transfer Guide for more information.
English Language Proficiency
Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown College English Assessment to be considered for admission. In addition, applicants who are accepted based on work experience only will be required to take the English Admissions Assessment in order to evaluate the appropriate level of English language proficiency.
Please visit English Proficiency for more details.
International Students
Visit the International Admissions page for more information regarding country specific admission requirements.
Health Policy
Students should be aware that various allergens including nuts, dairy and shellfish are routinely used in practical labs. Students should also note that George Brown College is sensitive to religious observances; however, while products purchased for production and consumption meet all provincial and federal regulations, they may not meet specific dietary laws related to halal and kosher foods.
How to Apply
Domestic students should apply through Ontario Colleges.
International Students
Visit the How to Apply page for more information on how and when to apply.
International students should apply through the George Brown College Online Application System.
Contact Us
DOMESTIC STUDENT ADMISSIONS
For inquiries about domestic admission requirements, admission deadlines or the admissions process, please contact the Admissions Office at admissions@georgebrown.ca or visit the Admissions web page.
FINANCIAL/FEES
For inquiries about OSAP, bursaries, scholarships and other financial inquiries, please contact the Financial Aid Office at FinAid@georgebrown.ca or visit the Financial Aid web page.
Advanced Wine and Beverage Business Management (postgraduate) (H414)
For general School of Hospitality and Tourism Management related inquiries, please contact chcastudentsupport@georgebrown.ca.
For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.
Contact one of our international recruitment representatives specializing by country of origin by either booking a virtual meeting or submitting an inquiry. For more information visit the International Contact Us page
Visit Our Campus
Join us for an upcoming Discovery Day, where you will learn more about your area of interest, get a first-hand look at our facilities and meet with representatives from George Brown College.