Joe Fresh partners with George Brown College to research textile recycling

There’s a lot of talk about single-use plastics lately, but have you thought about the impact your clothes have on the environment? 

The George Brown College Fashion Exhange is partnering with fashion retailer Joe Fresh Open New Browser Window to study cellulosic fiber regeneration from textile waste. So, what does this mean? We’ll experiment with new techniques for dissolving and regenerating cellulosic (plant-based) textile waste and turning it into new fiber. This could result in new recycling methods. 

Textile waste is a big source of landfill—the average person gets rid of about 80 lbs. of textile waste per year.   

“There is enormous potential to provide more sustainable solutions for reusing and recycling textiles here in Canada,” said Ian Freedman, President, Joe Fresh. “Through this research partnership with George Brown College, our hope is that we can find innovative solutions to better enable a more sustainable, closed-loop system for the entire industry.” 

The Fashion Exchange (FX) is a hub where fashion education, design, production, entrepreneurship and engagement come together under one roof in Toronto's Regent Park neighbourhood.  It aims to promote and foster ethical and sustainable production. The Joe Fresh partnership is part of the FX’s applied research program LIFT (Leading through Innovation in Fashion Technologies). 

“Our research program supports industry leaders like Joe Fresh in their effort to strengthen the overall social and environmental impact of their fashion,” says Marilyn McNeil-Morin, Director Fashion Exchange. “We look forward to working with them to make Canadian clothing a more sustainable choice for consumers."