Video helps George Brown establish international student endowment fund


The George Brown College Foundation won two prestigious awards for a touching fundraising video featuring international students sharing their experiences in Canada. The piece, called A Letter Home, helped raise thousands of dollars for the college’s first international student endowment fund.

The video won the Canadian Council for the Advancement of Education (CCAE) Prix D’Excellence Bronze Medal for Best Fundraising Materials on June 10, 2016.

“The students were an integral part of shaping this video and we are so proud that they were able to share their stories to make these powerful connections resulting in this new endowment for all international students,” said Cindy Gouveia, President of the George Brown College Foundation.

Judges from the CCAE awards committee noted the piece was “particularly innovative, well done and moving to watch.”

And in April 2016, the Academy of Interactive and Visual Arts (AIVA) presented the Gold Award of Excellence – Branded Content – Non-Profit to the college at its annual Communicator Awards.

The video was created by Brand Heroes, a marketing agency which has been a partner with the college for over eight years. It features George Brown students from the Chongqing region of China sharing the high points and the challenges of adapting to school in Toronto.

 “I was ecstatic when I first learned that “A Letter Home” was recognized for these very competitive awards,” says Mike Leon, Managing Director of Brand Heroes. “It was an eye-opening and rewarding experience working with the Foundation and the international students featured in the video.”

Ultimately, the piece played a crucial role in helping the college raise more than $40,000 during a fundraising trip to China in the fall of 2015.

Find out how to apply for George Brown College student awards.