Special Event Management Program (H131)

Special Event Management
School of Hospitality and Tourism Management
St. James Campus
2 years (4 semesters)
September, January, May
Ontario College Diploma
Our mission: the delivery of passionate and service-obsessed industry professionals for the urban hospitality and culinary experience. We are anchored in the heart of the Canadian hospitality and culinary industry but with global reach and influence. This is the place for discovering unmatched opportunities for exceptional graduates. Special Event Management offers you the opportunity to gain invaluable hands-on planning, co-ordination and execution experience across the multiple facets of the events industry. The program focuses on event planning, design, co-ordination, marketing, sponsorship, budgeting, risk management and event evaluation.

Full Program Descriptions



Are you a dynamic person who loves events? Are you looking for an exciting career in a fast-paced industry where every day brings something new?

Special Event Management offers you the opportunity to gain invaluable hands-on planning, co-ordination and execution experience across the multiple facets of the events industry. The program focuses on event planning, design, co-ordination, marketing, sponsorship, budgeting, risk management and event evaluation.


You will learn transferable event project management fundamentals through a variety of event types, including hospitality events, wedding and other social events, fundraising events, meetings, conferences and trade shows. You will take part in practical event opportunities each semester, culminating in a final capstone event and a fourteen-week externship placement. The hands-on approach to learning and the course mix, including event-specific courses, business foundations and hospitality, will provide you with a head start on your career.

Part Time Study Options  

George Brown also offers part-time tour guide and event and meeting management programs and a variety of evening courses in Hospitality and Tourism. See the Continuing Education Course Guide at coned.georgebrown.ca

Program Standards and Learning Outcomes  

Each George Brown College certificate, diploma, advanced diploma and graduate certificate program is expected to deliver specific program learning outcomes. Program learning outcomes are statements that describe the knowledge and skills that students are expected to demonstrate by the end of their program of study. Programs are designed to deliver both vocation or discipline-specific learning outcomes and more generic essential employability skills (including communication, numeracy, critical thinking and problem solving, information management, interpersonal and personal skills).

In addition to the aforementioned learning outcome requirements, College programs are required to provide students with exposure to a breadth of learning beyond their vocational field, to increase their awareness of the society and culture in which they live and work. This breadth requirement is addressed through additional mandatory General Education courses in the program curriculum.

To see the relevant program learning outcomes for your specific program of study, please visit georgebrown.ca/programs/learning-standards-and-outcomes

Course Outline

Required Courses 


semester courses
Code Course Name
HOST1070 Introduction to Catering
HOST1137 Marketing for Special Events
HOST1033 Service Excellence
HOST1043 Special Event Planning and Delivery
HOSF1145 Sanitation (online)
HOST1146 Emergency First Aid/Heartsaver CPR (weekend course)
HOST1068 Smart Serve (online)
MATH1102 Math for Hospitality**
COMM1007 College English**
GNED General Education Elective


semester courses
Code Course Name
HOST1097 Meetings, Conferences and Special Events
HOST1146 Leadership Communication and Group Dynamics
HOST1129 Selling Special Events
ACCT1037 Hospitality Accounting
LAW2014 Introduction to Hospitality Law
HOST1084 Introduction to Wines and Beverages for Special Events
HOST1126 Career Preparation
GNED General Education Elective


semester courses
Code Course Name
HRM2012 Human Resources Management
HOST2066 Event Operations I
HOST2059 Management Accounting for Special Events
GHUM1025 Speaking with Confidence
HOST1139 Technical Meeting and Event Production
HOST2077 Building Your Special Event Business
HOST2072 Volunteer Management
GNED General Education Elective


semester courses
Code Course Name
HOST2063 Events Operations II - Capstone Event Project
HOST2064 Industry Externship

** Based on the results of your placement test, you may be required to take COMM 1003 (English Skills) or CESL 1003 (English Skills – ESL) before progressing to COMM 1007. You may also be required to take MATH 1000 (Math Foundations) before progressing to MATH 1102 (Mathematics for Hospitality). COMM 1003/CESL 1003 and MATH 1000 do not count as courses required for graduation and you will be charged for these extra courses. Please visit georgebrown.ca/assessment for more information.

Detailed course outlines

General Education Electives

Careers and Post-Graduate Study Opportunities

Your Career 

You will have your pick of exciting and challenging roles such as:

  • Event Planner
  • Conference Planner
  • Meeting Planner
  • Catering Manager
  • Incentive Travel Manager
  • Festival Planner
  • Social Event Planner
  • Event Fundraiser
  • Volunteer Coordinator

Future Study Options 

Earn a diploma and bachelor’s degree in four years. Qualified graduates of our Special Event Management program may be eligible to enter the third year of the Honours Bachelor of Business Administration (Hospitality) degree program at George Brown College. This educational path requires a minimum grade point average of 2.7 to qualify, including four electives. You will begin with a May – August bridging semester and start the degree program in September. Talk to a program co-ordinator about articulation options.

Tuition and Fees


$4,156.00* †

Additional Cost 

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall 2016. Fees are subject to change for programs starting in fall 2017 and at later dates.

† Additional Cost

Description Cost
Textbooks (per semester) $500
Field trips and industry site visits (per semester) $50

International students: Visit the International Fees and Related Costs page for more information.

How to Qualify and Apply

Admission Requirements  

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

  • Ontario Secondary School Diploma or equivalent**
  • Grade 12 English (C or U)
  • Grade 11 Math (C, M or U) or Grade 12 (C or U)

Applicants may also qualify for admission through completion of the Hospitality Services (Pre-Hospitality) program (H101) with an overall grade point average of 3.0. There are a limited number of seats available and admission is not guaranteed.

** Mature Student status (19 years of age or older and no OSSD)

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

Course Exemptions

College or university credits may qualify you for course exemptions. Please visit georgebrown.ca/transferguide for more information.

International Students

Visit the International Admissions page for more information.

Apply To  

Ontario Colleges

Health Policy  

Students should be aware that various allergens, including nuts, dairy and shellfish, are routinely used in practical labs. Students should also note that George Brown College is sensitive to religious observances; however, while products purchased for production and consumption meet all provincial and federal regulations, they may not meet specific dietary laws related to Halal and Kosher foods.

Student Success

Success Stories  

“Going to George Brown College and being part of this program really taught me the ins and outs of planning an event. I couldn’t have succeeded without my wonderful professors, who were so great at teaching me the event planning business. This program – along with various event internships – has really shaped my planning career, and I couldn’t have chosen a better experience!”

Nicole Escano (Graduate 2010, Special Event Management)

Contact Us

Contact Us  

Contact Paul Araujo, Program Co-ordinator, Centre for Hospitality and Culinary Arts,
E-mail: paraujo@georgebrown.ca, or
Doris Miculan-Bradley, Program Co-ordinator, Centre for Hospitality and Culinary Arts,
E-mail: dorisbradley@georgebrown.ca

For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

Visit Our Campus  

Join us for an upcoming Discovery Day, where you will learn more about your area of interest, get a first-hand look at our facilities and meet with representatives from George Brown College.

Sign up for Discovery Day.

George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.

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