Graphic Design Program (G102)

PROGRAM
Graphic Design
CODE
G102
SCHOOL
School of Design
LOCATION
St. James Campus
DURATION
3 years (6 semesters)
STARTING MONTH
September, January
CREDENTIAL
Ontario College Advanced Diploma
YEAR OF STUDY
METHOD OF STUDY
FT
The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career in an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.

Full Program Descriptions

Description  

Bottles and box design photo by graphic design student_Korneliusz Izbinski

The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career at an advertising agency. In addition, design electives allow you to gain skills in areas such as illustration, motion, interaction, web, book and environmental design.

The first three semesters provide you with a strong foundation in the core subjects of design, typography, production, digital applications, drawing for design and design culture. In the fourth semester, you choose a major while continuing to develop applied skills through intensive studio projects. In the final year, you become involved in a thesis or major project, which allows for synthesis of skills. You will also engage in professional practice classes that prepare you for the workplace.

You learn through working on real-life projects in state-of-the-art labs and through industry networking. Students with an overall grade point average of 2.5 or higher by the end of semester 4 will be eligible for field placement.

Complimentary membership in the Association of Registered Graphic Designers of Ontario is offered to all students, giving access to a network of Canada’s top design professionals and a head start in the process of becoming a Registered Graphic Designer. The best student work will be displayed in annual exhibitions and a publication distributed to industry and the general public.

Watch the video below to see some of the incredible work created by students of the Graphic Design Program.

Part Time Study Options  

George Brown Continuing Education offers courses in a variety of digital applications, as well as certificate programs in Visual Arts Foundation, Cartooning, Digital Photography, and Web Page and Site Design. See the Continuing Education Course Guide at coned.georgebrown.ca

Field Education 

Field Placement available based on academic performance

Your Field Education Options 

Students with an overall grade point average of 2.5 or higher by the end of Semester 4 and an A- on the portfolio assignment (Semester 5) will be eligible for the Field Placement course (GRAF3017) in Semester 6.

Program Standards and Learning Outcomes  

Every credential at George Brown College delivers detailed program learning outcomes that are discipline specific and aligned with the appropriate credential level. Program learning outcomes are statements that describe the knowledge and skills that students are expected to demonstrate by the end of their program of study.

In addition to the learning outcome requirements, College programs are required to provide students with exposure to a breadth of learning beyond their core disciplinary or vocational field, to increase their awareness of the society and culture in which they live and work. This breadth requirement is addressed for College programs through additional mandatory General Education or Liberal Studies courses in the program curriculum. Also, programs are designed to provide essential transferrable skills (referred to sometimes as essential employability skills), which include: communication, numeracy, critical thinking and problem solving, information management, interpersonal and personal skills, among others.

To see the relevant program learning outcomes for your specific program of study, please visit georgebrown.ca/programs/learning-standards-and-outcomes

Course Outline

Required Courses 

The following courses are required to graduate successfully:

  • 25 Design required courses
  • 6 Design elective courses
  • 2 General Education elective courses
  • 33 total courses

SEMESTER 1

Code Course Name
GRAF1003 Drawing 1
GRAF1004 Typography 1
GRAF1005 Design 1
GRAF1081 Digital Applications 1
GRAF1083 Production 1
COMM1007 College English

SEMESTER 2

Code Course Name
GRAF1014 Typography 2
GRAF1015 Design 2
GRAF1038 Drawing 2
GRAF1082 Digital Applications 2
GRAF1084 Production 2
GHUM1029 Design Culture

SEMESTER 3

Code Course Name
GRAF1056 Advertising 1
GRAF1106 Corporate Design 1
GRAF2024 Web Design 1
GRAF2026 Typography 3
GRAF2037 Production 3
GNED General Education Elective

DESCRIPTION OF MAJORS

ADVERTISING DESIGN

The Advertising Design major prepares you for a design career in the exciting global advertising industry. You will learn how to research market opportunities and solve complex business problems through strategic brand positioning; you will also learn how to build customer awareness and loyalty through innovative and creative solutions that are brand-specific to packaged goods products and vital to consumer services.

COMMUNICATION DESIGN

The Communication Design major prepares you for a graphic design career focused on corporate identity, branding and the management of communication design projects. Learn to design strategically and meet the needs of corporate clients.

ADVERTISING DESIGN MAJOR

SEMESTER 4

Code Course Name
DESN1138 Interaction Design
GRAF1064 Advertising 2
GRAF1133 Art Direction 1
GHUM1030 Ideas and Images
GRAF Design Elective
GRAF Design Elective

SEMESTER 5

Code Course Name
GRAF1134 Art Direction 2
GRAF1135 Advertising 3
GRAF3014 Professional Practice Advertising
GRAF Design Elective
GRAF Design Elective
GNED General Education Elective

SEMESTER 6

Code Course Name
GRAF3013 Design Thesis Advertising
GRAF Design Elective
GRAF Design Elective

COMMUNICATION DESIGN MAJOR

SEMESTER 4

Code Course Name
DESN1138 Interaction Design
GHUM1030 Ideas and Images
GRAF1086 Information Design
GRAF1095 Editorial Design 1
GRAF Design Elective
GRAF Design Elective

SEMESTER 5

Code Course Name
GRAF1108 Corporate Design 2
GRAF1150 Design Research
GRAF3005 Professional Practice Corporate
GRAF Design Elective
GRAF Design Elective
GNED General Education Elective

SEMESTER 6

Code Course Name
GRAF3006 Design Thesis Corporate
GRAF Design Elective
GRAF Design Elective

Detailed course outlines

General Education Electives

Electives 

DESIGN ELECTIVES

Code Course Name
COPY3001 Copywriting
GRAF1131 Web Design 3
GRAF1012 Illustration
GRAF1032 Exhibit Design
GRAF1033 Package Design
GRAF1065 Storyboarding/Visualization
GRAF1087 Advanced Imaging
GRAF1105 Motion Graphics
GRAF1101 Introduction to Design Management
GRAF1110 Motion Graphics II
GRAF1112 Editorial Design 2
GRAF1119 Modelling and Animation
GRAF1128 Audio/Video Design
GRAF1136 Studio Lab
GRAF1148 Information Design II
DESN1138 Interaction Design
GRAF1142 Design Entrepreneurship
GRAF1143 Digital Advertising
GRAF1145 Design for Social Intervention
GRAF1146 Holistic Design
GRAF2045 Experimental Typography
GRAF2046 Digital Photography
GRAF2028 Web Design 2
GRAF3017 Field Placement
GRAF3018 Advanced Techniques in Design Practice
GRAF1109 International Charrette

 

Careers and Post-Graduate Study Opportunities

Educational / Degree Pathway 


Diagram

Your Career 

Graduates of this program will have acquired the skills and knowledge needed for employment in a variety of graphic design or advertising industry positions, specializing in:

  • graphic design
  • corporate identity design
  • editorial
  • environmental graphics
  • exhibition design
  • packaging design
  • multimedia
  • motion graphics
  • interaction
  • retail identity
  • wayfinding
  • production design
  • web design
  • art direction
  • advertising copywriting
  • marketing coordination
  • print advertising
  • multimedia advertising

Articulation Agreement 

Eligible students can apply to complete a BA Honours in Visual Communications at the Institute of Art, Design & Technology in Dún Laoghaire, Ireland.

Tuition and Fees

Tuition 

$4,308.00 *

Additional Cost 

* Amounts listed are the total of tuition, materials(non-refundable), student service and ancillary fees for the first two semesters of programs starting in fall 2017. Fees are subject to change for programs starting in fall 2018 and at later dates.

International students: Visit the International Fees and Related Costs page for more information.

How to Qualify and Apply

Admission Requirements  

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

Ontario Secondary School Diploma or equivalent**

* Qualified applicants will be invited to complete the application questionnaire and submit a portfolio electronically. Further detail on the application questionnaire and portfolio requirements will be communicated at a later date to qualified applicants, as part of the review process.

Applicants may be accepted upon completion of the George Brown Art and Design Foundation certificate program (G108) with an overall grade point average of 3.5 or higher. There are a limited number of seats and admission is not guaranteed.

** Mature Student status (19 years of age or older and no OSSD)

Mature Students may take the Admissions Assessment for English, OR may consider upgrading to achieve the credit(s) needed in English.

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

Course Exemptions

College or university credits may qualify you for course exemptions. Please visit georgebrown.ca/transferguide for more information.

International (Visa) Students

Visit the International Admissions page for more information.

 

Apply To  

Ontario Colleges

Student Success

Success Stories  

Our graduates go on to do amazing things. Watch the video of the award-winning Steven Tiao above to get a feel for what he loves about his job as Art Director with Leo Burnett Toronto.
Chloe Milne

"What I loved most about the School of Design is its ability to combine traditional theory and real-world experiences in the learning environment. With the field placement program and studio lab classes, I was able to add relevant experience to my resume and make connections with the industry."

Chloe Milne (Graduate 2015, Graphic Design)

G102 graduate - Kamilla Nikolaev

"My experience at the School of Design was extremely positive. I had to work very hard and got results I'm really proud of. I worked part-time at the college during the second year of my studies and I have found a full-time job already. The design professors were amazing as they gave me both the theory and the practical skills that are vital to success in this industry."

Kamilla Nikolaev (Graduate 2008, Graphic Design)

Contact Us

Contact Us  

School of Design

Phone: 416-415-5000, ext. 2137

Email: design@georgebrown.ca

For more information about George Brown College, you may also call the Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

Visit Our Campus  

The School of Design is located at 230 Richmond St. E., Toronto, Ontario, Canada, M5A 1P4. You can contact us for a tour or view our virtual tour.

George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.