Wayne McLennan, M.A., B.A.

Biography

Wayne McLennan holds a Master's Degree in Counselling and Guidance from New York University's School of Education, Health, Nursing, and Arts Professions and a Bachelor’s Degree in Psychology from McMaster University. He has more than 25 years of experience in the Fashion Retail Industry. He has worked for Thriftys/Bluenotes, Cotton Ginny, Tabi, and Addition-Elle, in the role of Marketing and Visual Presentation Director. He joined the faculty of George Brown College’s School of Fashion Studies in 2011, where he continues to teach courses in Visual Merchandising, Introduction to the World of Fashion, Business Ethics for the Fashion Industry, and Communications across Cultures.

Academic Credentials

M.A. Counselling and Guidance, New York University 1976-1978.B.A. Psychology, McMaster University 1972-1976.

Areas Of Specialization

Visual Merchandising, World of Fashion, Business Ethics for the Fashion Industry, Communications across Cultures.

Areas Of Expertise

Branding identity, consumer research, customer relationship management, database marketing, loyalty programs, sales promotion, advertising, art direction, visual merchandising & display, public speaking, motivational leadership skills, teaching skills.

Career Highlights

2011-present: Professor, George Brown College , Marketing and Visual Presentation Director2004-2011: AdditionElle, Division of Reitmans, Marketing Director, Tabi International.1997-2004: Division of Cotton Ginny.1995-1996: Wayne McLennan & Associates Retail Consulting.1993-1995: Marketing Manager, Lantana Marketing Inc.1984-1993: Advertising & Visual Presentation Manager, Thriftys, Division of Dylex.

Other Activities

2008: Marketing Industry Consultant for La Salle College, Montreal.1995 -1996: Visual Merchandising Industry Consultant for Sheridan College, Oakville.