Wayne McLennan holds a Master's
Degree in Counselling and Guidance from New York University's School of
Education, Health, Nursing, and Arts Professions and a Bachelor’s Degree in
Psychology from McMaster University. He has more than 25 years of experience in
the Fashion Retail Industry. He has worked for Thriftys/Bluenotes, Cotton
Ginny, Tabi, and Addition-Elle, in the role of Marketing and Visual
Presentation Director. He joined the faculty of George Brown College’s School
of Fashion & Jewellery in 2011, where he continues to teach courses in Visual
Merchandising, Introduction to the World of Fashion, Business Ethics for the
Fashion Industry, and Communications across Cultures.
M.A. Counselling and Guidance, New York University 1976-1978.B.A. Psychology, McMaster University 1972-1976.
Areas Of Specialization
Visual Merchandising, World of Fashion, Business
Ethics for the Fashion Industry, Communications across Cultures.
Areas Of Expertise
Branding identity, consumer
research, customer relationship management, database marketing, loyalty
programs, sales promotion, advertising, art direction, visual merchandising
& display, public speaking, motivational leadership skills, teaching
2011-present: Professor, George Brown College , Marketing and Visual Presentation Director2004-2011: AdditionElle, Division of Reitmans, Marketing Director, Tabi International.1997-2004: Division of Cotton Ginny.1995-1996: Wayne McLennan & Associates Retail Consulting.1993-1995: Marketing Manager, Lantana Marketing Inc.1984-1993: Advertising & Visual Presentation Manager, Thriftys, Division of Dylex.
2008: Marketing Industry Consultant for La Salle College, Montreal.1995 -1996: Visual Merchandising Industry Consultant for Sheridan College, Oakville.