Peter Widdis, B.S., M.Ed.

Peter Widdis is tenured faculty and an academic program coordinator in postgraduate studies at the Centre for Business. He is a full-time professor of marketing whose focus lies in teaching, research & innovation practices.

When Peter enters any educational setting - physically, virtually, or experientially - he does not see chairs, tables, or media fixtures. Instead, he sees a playground to cultivate a yearning for real-world learning with a pedagogical twist.

Timeless achievements from Peter’s career journey include a trip to CBC’s Dragons’ Den with an IT start-up, agency Mentorship L&D programming as well as directing Campbell's® creation of “sipping-soup” product brands by establishing Soup at Hand®; recognized for R&D originality by Nielsen, the Canadian Grand Prix Awards and SIAL International. While at Mondelēz Cadbury® he worked with NBA great Vince Carter to create the "Mr. Big® is VC” CSR and Double-Dunk™ candy bar, an IEG case study and ESPN feature; memorabilia live in the Cadbury® Factory Museum. Today, his Exam-Jam™ assessment model is finding fun ways to utilize the educational power of game dynamics.

A President’s Award-Winning professor, Peter is one of the School of Marketing’s sport & event commerce experts. He is also recognized college wide for his creative versatility and natural propensity for innovation. Peter’s expertise is shared in prominent media including, CTV, BNN Bloomberg, Toronto Star, Globe & Mail and The New York Times. Likewise, his Profpreneur™ philosophy for higher education has been featured in Macleans Magazine's guide to Canada’s universities & colleges.

Being a dual professional, when Peter’s not on campus he creates brand intellectual property (IP) with founders from Toronto to Silicon Valley. Peter works on start-ups, SMEs not to mention with organizations like Disneyland USA, Stratovation, TiE and IEG

Student empathy is at the core of Peter’s teaching philosophy. He steers students towards dream careers everyday while making learning endless in every way.