Jon Callegher, MA, PhD

Jon Callegher


Dr. Jon Callegher is a professor in the School of Marketing.

A Millennial Sociologist, Jon has a Ph.D. from the University of Waterloo. He has appeared on radio, TV, and at conferences internationally, speaking about work, generational differences, and marketing. He has been published in The Globe and Mail and he is the author of Pearson Canada's next Marketing Research textbook.

Jon's doctoral focus at the University of Waterloo was on attitudes toward personal information disclosure among Millennials and Boomers on social networking sites. In 2016, he was awarded a $240,000 SSHRC CCSIF research grant to launch the most comprehensive study of its kind about the personal values that motivate individuals across various careers.

Academic Credentials

Doctor of Philosophy, Sociology, University of Waterloo, 2013 Master of Arts, Sociology, University of Windsor, 2006 Bachelor of Arts, Sociology and Communication Studies, University of Windsor 2004

Areas Of Specialization

Marketing Research, Digital Media Marketing, Marketing Management

Areas Of Expertise

Generational Research, Employment Research, Sociology

Career Highlights

Presentations and Appearances2019 – Session Speaker: Annual Canadian Employee Benefits Conference, San Francisco, CA2019 – Global National Interview: Technology and Increased Rates of Loneliness2019 – Cityline Panelist: Technology’s Role in Helping and Hindering those Struggling with Loneliness2019 – Keynote Address: School-College Work Initiative Annual Symposium, Toronto, ON2019 – Keynote Address: Canadian Kitchen Cabinet Association National Forum, Calgary, AB2019 – Keynote Address: Toronto District School Board Experiential Learning Day, Toronto, ON2018 – Keynote Address: Co-operative Education and Work-Integrated Learning Canada (CEWIL) National Conference, Montreal, QC2018 – Keynote Address: Ontario Youth Apprenticeship Forum Annual Symposium, Thunder Bay, ON2018 – Plenary Address: Colleges and Institutes Canada (CICan) 2018 National Conference, Victoria, BC2018 – Keynote Address: Waterloo Centre for the Advancement of Co-operative Education Annual Business Meeting, Waterloo, ON2017 – Luncheon Address: Conference Board of Canada 5th Skills and Postsecondary National Conference, Toronto, ON2017 – Zoomer TV Panelist: Season 4, Episode 10 – Social Isolation2017 – Zoomer Radio Guest: The Future of Senior Discounts2017 – CBC Radio Spark In-Studio Interview: Millennials are Bored, Stressed, and SadResearch Funding$240,000 – Innovative Study and Website for Recruitment in the Skilled Trades. Social Sciences and Humanities Research Council of Canada (SSHRC) Community and College Social Innovation Fund (CCSIF)$50,000 – A New View of Working Canadians – National report funded by United Association, CWB Welding Foundation, Canada’s Building Trades Union, and the International Brotherhood of Boilermakers$24,000 – The Work-Related Values of Skilled Tradespeople – Knowledge Mobilization Initiatives. Funded by CWB Welding Foundation


Marketing Research for Marketers (2021). Pearson Canada (forthcoming textbook).

Skilled Trade Secrets (2020). Provincial Report with the Residential Construction Council of Ontario (RESCON) and Q.i. Value Systems.

Rebuilding the Construction Industry as a Career Destination (2019). Plans & Trusts Magazine (cover story)

A New View of Working Canadians (2019). National partnership report.

Report on Retaining Employees in the Skilled Trades (2019). GTA report with the Residential Construction Council of Ontario (RESCON) and Q.i. Value Systems.

Trading Up: Why the Future of Education in Canada must be Skilled(2018). SSHRC-CCSIF Full Report.

What it’s like to tour North Korea.” (October 12, 2018). The Globe and Mail.

Attitudes toward homosexuality among Catholic educated university graduates, The Journal of Catholic Education, 13(3), 306-328, 2010