Danny Smith, M.A. Ed., CAAP

Danny Smith


You can find Danny at the dynamic intersection between communications, education, and technology.

Danny arrived at George Brown College in 2012.  Inspired by the administration, staff, and students at the College, Danny pursued his interest in teaching and learning.  He began to teach in the Centre for Business, supported by a Master of Arts in Education, a thirst for what’s next, and educational technology.

Prior to working at the College, Danny had a successful marketing career designing and delivering integrated marketing campaigns in some of Canada’s best agencies. He focused his time on consumer package goods, retail, and tourism for brands like PepsiCo, Unilever, Labatt, Sears, and Newfoundland and Labrador. Danny’s passion for marketing continues today in his classes where he incorporates the latest campaigns and news.

Academic Credentials

MA Ed., Masters of Arts in Education, Curriculum Development and Instruction, Central Michigan University, 2016CAAP, Communications & Advertising Accredited Professional, Institute of Communication Agencies, 2007HBA, Bachelor of Arts with High Honours, Mass Communications, Carleton University, 2000

Areas Of Specialization

  • Advertising and media campaign development
  • Integrated marketing
  • Business presentations

Areas Of Expertise

  • Promotional marketing
  • Packaging, retail marketing
  • Event marketing
  • Online & social media marketing
  • Analytics
  • Educational and administrative technology
  • Talent management in private and public organizations
  • Project and process management

Career Highlights

2016-present: Part-time faculty, George Brown College2017: Project Manager, Universal Design for Learning, Academic & Student Affairs, George Brown College2015-2017: Manager Technical Services, Information Technology Services, George Brown College2013-2015: Senior Manager, eLearning & Teaching Innovation, George Brown College2012-2013: Publishing Manager (acting), Marketing & Communication, George Brown College2011-2012: Senior Account Manager, Ariad Communications2002-2003, 2007-2011: Account Supervisor, Capital C Communication2007: Account Manager, Target Communications2003-2006: Account Manager, Bristol Communications2000-2002: Account Executive, Otis Sauter Leger Communications

Other Activities

Presenter: Early Childhood Education Conference, October 2016Co-Presenter: Mobile Summit, May 2015Co-Presenter: Advancing Learning Conference, May 2014


GBC Leadership Award Nominee, GBC, 2016Honours Award, CAAP Atlantic, 2007Silver, Ice Awards Media Innovation, Newfoundland & Labrador Tourism, NLT, 2007Strategy Magazine “Outstanding New Campaign”, Newfoundland & Labrador Tourism, 2007Nestle Certificate of Achievement, 2006IABC Award Winner, Good Natured Yogurt Product Launch, 2005Gold, Promo Award, Whiskas Direct Mail Campaign, 2003