Biography
Anne Iarocci has worked in the area of corporate marketing in the consumer packaged goods and retail industries for more than 12 years. Most recently, she worked as a Consumer Insights Manager at Procter & Gamble, leading consumer segmentation, marketing mix modeling, brand equity and advertising research across multiple brands. Prior to that, Anne worked on several key retail accounts as a Category Development Manager at General Mills. Anne also brings extensive retail marketing experience from her work at Canadian Tire Corporation.
Anne has developed and instructed MBA and undergraduate marketing courses at the Rotman School of Management (University of Toronto) and at Wilfrid Laurier University.
Academic Credentials
Master of Business Administration, Schulich School of Business, York University, 2007
Honours Bachelor of Arts, Richard Ivey School of Business, Western University, 2000
Bachelor of Arts, Psychology, Western University, 1998
Areas of Specialization
Marketing
Advertising
Marketing Research
Areas of Expertise
Marketing
Marketing Research
Advertising
Consumer Behaviour
Interactive/Digital Marketing
Coaching
Entrepreneurism
Business-to-Business Marketing
Career Highlights
2014-Present: Professor, George Brown College Centre for Business
2014-Present: Sessional Lecturer, Rotman School of Management, University of Toronto
2007-2013: Consumer Insights Manager, Procter & Gamble
2003-2007: Category Manager, General Mills
2001-2003: Category Development Analyst, Canadian Tire
2000-2001: Business Consultant, Arthur Anderse
Other Activities
Adler-trained coach – Coaching entrepreneurs, business and legal professionals
Mindfulness instructor – Wellfort Community Health
