Amanda Lynne Ballard, BA

Amandalynne Ballard


Amanda Lynne is an award-winning producer, project manager and communications strategist who is focused on integrating unique and creative marketing tactics into a wide variety of programs in both the corporate and not-for-profit industries. Driven to provide Canada's top creative agencies and brands with an alternate, in-house approach to experiential and integrated communications, Amanda Lynne's interest is in evoking change and making experiential marketing, events and communications more relevant within the marketing landscape of Canada. Amanda Lynne has over 10 years of experience in developing fully integrated programs from scratch, and has a not-so-secret soft spot for not-for-profits and civic events.

Amanda Lynne believes that creativity is a skill that continually needs to grow and develop, so she has taken on many creative design and art roles over the years; she has fought for zombie rights in LA and been a costume designer in Kansas City, a festival coordinator in Edmonton and a photographer all over North America.

At George Brown, she is a part-time, sessional professor for the post graduate Sport and Event Marketing program, covering the basics of event management – budgets, workbacks, sponsorships, accessibility, PR, issues management and more!

Academic Credentials

Post-graduate diploma, Event Marketing, George Brown College, 2007Bachelor of Arts, English and Theatre Studies, Theatre Production, Not-for-Profit Arts/Event Management, University of Guelph, 2006

Areas Of Specialization

Sport and Event Marketing, Event Management

Areas Of Expertise

Arts and Education, Holistic Food/Nutrition, Socially Conscious Products/Organizations, Design, Technology, Photography

Career Highlights

2014-Present – Founder and Producer, anicca studios2013-Present – Professor, George Brown College Centre, Sport and Event Marketing2013-Present – Experiential Producer, Sid Lee2011-Present – Site and Stage Manager, Pride Toronto 2009-Present – Assistant Show Manager/Regional Supervisor, City of Toronto Special Events, Nuit Blanche

Other Activities

Freelance Photographer, with work appearing in, BlogTO, NOW Magazine, Torontoist, Eye Weekly, CanPlay Magazine, Praxis Theatre blog, The Next Stage blog and more (


Marketing Gold Award, Toronto Port Authority's Sail-In Cinema (as Event Producer), 2011 Recipient of Theatre Ontario's Professional Theatre Training Program, 2009 Klout Influencer, Toronto - Virgin America Program, 2010