Administration Staff Members

Staff Members


Luigi Ferrara MRAIC, OAA, Hon. ACID O, President ICSID 
Dean, School of Design, George Brown College, Toronto

Luigi Ferrara is a Registered Architect with seal, a member of the Ontario Association of Architects and the Royal Architectural Institute of Canada. In 1995, Luigi Ferrara founded the Architectural Literacy Forum (ALF), a non-profit organization composed of volunteer architects who are committed to promoting the public appreciation of the built environment. In 1997, he was made an honorary member of the Association of Chartered Industrial designers in recognition of his contribution to the advancement of the profession. Luigi is currently the Director of the School of Design and the Chairman of the Architectural Literacy Forum. Luigi was recently inaugurated President of the International Council of the Societies of Industrial Design - the global organization for design industry professionals, educators and promoters - having served as President-Elect since 2001.

Luigi served as President and CEO of DXNet Inc., a network for design and innovation that redefined the practice of design using digital media and advanced computing and telecommunication platforms. Between 1996 and 2002 he was the Vice-President of Programs and Services at Canada's centre for design and innovation, the Design Exchange. From 1989 Luigi served as a principal of Ferrara Contreras Architects Inc. Prior to this, he worked for the internationally recognized architectural firm Stirling, Wilford Associates, and with local firms Peter Turner Architects, Paul Reuben Architect and Russocki Zawadzki Architects.

Over the years, Luigi has curated and designed exhibitions for the University of Toronto Faculty of Architecture, the Joseph D. Carrier Gallery, the Ontario Heritage Foundation, Ottawa City Hall, the Architectural Literacy Forum and Design Exchange. Most recently he curated Canadian Dawn an exhibition of wayfinding for the City of Milan, and developed the Canada Innovates Project: a database, website and exhibition of Canadian digital creativity. In his role at Dxnet, Luigi founded Digi-fest, a festival for new media.

Luigi has lectured extensively, speaking at national and international conferences, trade shows, conventions and at leading museums, galleries and institutes. He has addressed public audiences, business leaders, government committees, business and design students, on topics as diverse as design and sustainability, design management, urban planning, information technology, telecommunications and the network society. He has provided consulting expertise for television programs on design and contributes regularly to radio, television and print media.


Alice Lee
Project Manager

Alice Lee is a Project Manager with extensive experience in arts administration, event management and marketing. Alice’s background in arts administration and project management comes from working with organizations such as the DesignExchange, the Association of Canadian Industrial Designers, Sheridan College, the World Bank and the Government of Canada. She has been involved with several start-up initiatives including being a co-founder of the Distillery Visitor Centre and Realtime Studio in the Distillery Historic District, and the Advanced Visualization Centre at the Design Exchange’s DXNET. Alice is a Certified Project Management Professional and graduated from the University of Toronto with a Masters in Business Administration.


Niyousha S. Kerr, B.A., M.A.
Student Service Coordinator, Game Design

Niyousha brings with her several years of experience working in the Education sector.  Upon completion of her B.A. in Sociology and Women's Studies from the University of Toronto, Niyousha began her career at Devry College of Technology as the Assistant Registrar before moving into the role of Student Advisor.  During her employment at Devry, Niyousha completed a post-graduate diploma in Information Technology.  Niyousha soon moved on to Centennial College, where she assumed the role of Program Officer for the Computer Studies program in the Continuing Education Department.  While in the role of Student Service Coordinator at George Brown College,  Niyousha completed her Masters of Arts in Education and her diploma in Teaching English as a Second Language. In addition, Niyousha teaches English for Academic Purposes within the School of English as a Second Language at George Brown College.  


Lori Endes
Special Projects Coordinator

Lori is a graduate of the Institute without Boundaries at George Brown College and holds a Bachelor of Arts in Communication Studies from Concordia University and the University of Windsor. Currently she works at the Centre for Arts, Design and Information Technology at GBC as the Special Projects Coordinator. Lori has over 25 years experience in the world of dance as both a performer and a designer. She has extensive experience as a costume and set designer for film, television, and theatre. From 1995 to 2005 she worked with Toronto Dance Theatre as their resident designer. Her independent design practice includes clients such as The National Arts Centre, Dancemakers, the CBC and Ballet Jorgen. Lori also does consulting work with Endes Design for residential and commercial interiors.


Kate Kudelka
Admin Student Services Coordinator

Kate Kudelka has spent the past decade working in both the arts and post-secondary administration.  She is a graduate of the George Brown Theatre School and the University of Western Ontario. She has years of experience in consumer relations and interpersonal mediation. She began her administrative career at UWO in the Residence Admissions Department, but is happy to have moved into this opportunity for the School of Design.


Ramon Delgado  
Program Coordinator for Interaction Design and Development

Ramon is a former Editor/Host and producer of Spanish language Television and Radio shows in Panama, US and Canada, he also worked in the Digital Media Industry producing multimedia and digital graphic content for the Web and Television Industries between 1992-1998.  Ramon has taught Interactive Media and Video Game Design and Development at the College Level in Ontario, Canada since 1997 and is the program coordinator for Interaction Design and Development.