The College has undertaken various initiatives in order to make sure that it is compliant with CASL. It has adopted this Anti-Spam Commitment to provide transparency to outside parties with respect to the compliance of the organization’s electronic communication practices with CASL, as well as undertaking the following initiatives:
The College has adopted the Preference Center
A Preference Center has been adopted to manage CASL’s consent requirements. The consent of outside parties is necessary in order for the College to send a CEM. This consent typically must be “express”, but in certain circumstances consent can be “implied” and in others, messages are specifically exempt from consent requirements.
Express consent means that the recipient said “yes” (opted-in) to receiving the College’s CEM. The College has modified certain consent forms in order to ensure that the express consent obtained from recipients is in compliance with CASL. As mentioned above, the College has adopted a Preference Center to allow outside parties to manage their communication preferences. You may be periodically asked to update your preferences in the Preference Centre, or you may also submit a verbal or written request to have your preferences or email address updated.
The Preference Center makes it easy for our students, alumni, donors, contacts, clients, suppliers, vendors, business partners and prospective students to modify how we interact with them without the need for completely unsubscribing from our list. Your preferences can be updated at any time by clicking the preferences link in the email received. You will be notified via email when changes have been made. Please note: in order for you to change your email address, you will need to unsubscribe the old address and enter your new address with associated preferences into the Preference Center. If you are subscribed to multiple College lists, you must update them on a list-by-list basis.
The College has modified its email footers
Under CASL, all CEM must include certain prescribed content. For example, CEMs must clearly identify the College as the party sending the CEM; provide a method where the recipient can readily contact the College, such as a mailing address and one of (i) a telephone number with active response voicemail, (ii) an email address, or (iii) a web address; and provide a working unsubscribe mechanism. In consequence, the College has modified its email footers to meet CASL’s consent requirements.
The College has incorporated Unsubscribe Mechanisms
Under CASL, each CEM must provide a working unsubscribe mechanism (functional for 60 days), which must be processed without delay, within a maximum of 10 business days. The College has therefore incorporated unsubscribe mechanisms into CEMs, in order to manage CASL’s consent requirements. Moreover, the College has set up processes for all CEMs in order to ensure that all unsubscribe requests will be complied with.