Programs

The School of Marketing offers an array of challenging diploma, advanced diploma and graduate certificate programs. All programs are current, focused on the new knowledge-based economy, and designed to prepare you for a new way of doing business.

CERTIFICATE PROGRAMS

DIPLOMA PROGRAMS

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Credential: Ontario College Diploma
The four-semester Business – Marketing diploma opens doors to opportunities in the exciting and fast-moving field of marketing. The marketing programs at George Brown College in Toronto are more than textbooks and lectures. Our learning is hands-on and project-based, incorporating case studies and projects that can involve industry partners. Students also develop soft skills, including written and oral communication, business presentations and teamwork. After successful completion of the first year or second year, students can transfer into the three-year Business Administration – Marketing advanced diploma.

ADVANCED DIPLOMA PROGRAMS

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Credential: Ontario College Advanced Diploma
The Business Administration – Marketing program in Toronto will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners. It also includes advanced marketing subject matter such as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses.
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Credential: Ontario College Advanced Diploma
The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners. It also includes advanced marketing courses in digital marketing, international marketing, marketing research, and marketing strategy. This program (B158) is offered with work experience.

DEGREE PROGRAMS

POSTGRADUATE PROGRAMS

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Credential: Ontario College Graduate Certificate
This Digital Media Marketing graduate certificate program in Toronto provides students with the foundational knowledge and applied skills employers value in marketing using digital media to build brands. It explores marketing communication strategies using a mix of owned and social media platforms and paid media channels. Each course in the program is delivered in a hybrid format that combines in-class and online learning experiences. Note that overall approximately 40% of the teaching is delivered online.
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Credential: Ontario College Graduate Certificate
In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them.
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Credential: Ontario College Graduate Certificate
The Sport and Event Marketing graduate certificate program provides students with the foundational knowledge and applied skills employers value related to marketing careers in today’s integrated world of sport, arts, and entertainment, and not for profit enterprises.
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Credential: Ontario College Graduate Certificate
The Strategic Relationship Marketing graduate certificate program in Toronto provides students with the foundational knowledge and applied skills that employers value in the area of marketing, with a focus on Customer Relationship Marketing (CRM) and Customer Experience (CX) strategies and techniques.