Sport and Event Marketing
As his last term at the University of
Western Ontario came to an end, varsity football player Sean Reczulski came to the realization that his playing days would soon be over. Sean,
who’d majored in criminology, also realized he wanted to stay close to his passion – sports. But getting job-ready wasn’t easy, the 24-year-old found out,
and he decided to go back to school.
“It’s very difficult to break into the
industry, without a name and connections,”
he says. “I was in talks with the
Canadian Football League for an internship
program and they highly recommended
George Brown College’s
Sport and Event Marketing program,
for more hands-on experience.”
Sean took the league’s advice
and began the one-year postgraduate
program in September 2013.
It also rewards excellence through
numerous awards. During his time in
the program, Sean won the
Business Alumni Award, presented
to students who demonstrate academic
proficiency, leadership and
organizational skills. Today he works
full-time at the organization where he
completed his internship – the Michael
“Pinball” Clemons Foundation (MPCF).
Named after a famous former Toronto
Argonaut, the charity provides youth
in Canada and around the world with
access to education. MPCF also offers
scholarships through the George
Brown College Foundation.
This inspired Sean’s end-ofyear
project, wherein students host
events to raise funds for selected
causes. Deciding they wanted to give
back to future George Brown students,
his team chose to raise money for
“So many people come out of
school with debt,” says Sean.
“We held an event that would support
the George Brown College Foundation,
so future students can avail of the money. We don’t want people to miss
out on education just because they
can’t afford it.”
The team’s efforts created an endowment
that generates an award
each year to assist with the cost of going
back to school. The project goes to
show that students do put into practice
what they learn.
And for anyone considering a career
in sports marketing, the former
footballer highly recommends George
Brown College’s program.
“It has a great reputation all over
Canada,” says Sean, who also
liked the fact that the course attracts
highly motivated students.
“Everyone was either coming from
another job, or straight out of university,
like me, so they knew exactly
what they wanted.”
Some of the top executives across
the sports marketing landscape are
graduates of George Brown College.
“The alumni network is so strong,” he
notes, “and there is a common bond
with other people that have gone
through the program.”
Sean also notes the strength of the alumni network coming out of the program and the importance of the 5 to Watch event created by past program participants and the Sport and Event Marketing Program’s Advisory Committee. “When you’re part of the program’s alumni, there’s a good amount of events to go to, but at 5 to Watch, you can probably pack a year’s worth of networking into that one night,” he says. “People share, let you pick their brain, and will meet for a coffee afterwards. It’s motivational too. You hear about what someone has done in their career and you think ‘I need to get started.”