Wayne McLennan, M.A., B.A.

Wayne
McLennan
, M.A., B.A.
Professor
Biography

Wayne McLennan holds a Master's Degree in Counselling and Guidance from New York University's School of Education, Health, Nursing, and Arts Professions and a Bachelor’s Degree in Psychology from McMaster University. He has more than 25 years of experience in the Fashion Retail Industry. He has worked for Thriftys/Bluenotes, Cotton Ginny, Tabi, and Addition-Elle, in the role of Marketing and Visual Presentation Director. He joined the faculty of George Brown College’s School of Fashion & Jewellery in 2011, where he continues to teach courses in Visual Merchandising, Introduction to the World of Fashion, Business Ethics for the Fashion Industry, and Communications across Cultures.

Academic Credentials

M.A. Counselling and Guidance, New York University 1976-1978.

B.A. Psychology, McMaster University 1972-1976.

Areas of Specialization

Visual Merchandising

World of Fashion

Business Ethics for the Fashion Industry

Communications across Cultures

Areas of Expertise

Branding identity

consumer research

customer relationship management

database marketing

loyalty programs

sales promotion

advertising

art direction

visual merchandising & display

public speaking

motivational leadership skills

teaching skills

Career Highlights

2011-present: Professor, George Brown College , Marketing and Visual Presentation Director

2004-2011: AdditionElle, Division of Reitmans, Marketing Director, Tabi International.

1997-2004: Division of Cotton Ginny.

1995-1996: Wayne McLennan & Associates Retail Consulting.

1993-1995: Marketing Manager, Lantana Marketing Inc.

1984-1993: Advertising & Visual Presentation Manager, Thriftys, Division of Dylex.

Other Activities

2008: Marketing Industry Consultant for La Salle College, Montreal.

1995 -1996: Visual Merchandising Industry Consultant for Sheridan College, Oakville.