Biography
Wayne McLennan holds a Master's Degree in Counselling and Guidance from New York University's School of Education, Health, Nursing, and Arts Professions and a Bachelor’s Degree in Psychology from McMaster University. He has more than 25 years of experience in the Fashion Retail Industry. He has worked for Thriftys/Bluenotes, Cotton Ginny, Tabi, and Addition-Elle, in the role of Marketing and Visual Presentation Director. He joined the faculty of George Brown College’s School of Fashion & Jewellery in 2011, where he continues to teach courses in Visual Merchandising, Introduction to the World of Fashion, Business Ethics for the Fashion Industry, Colour & Trend Forecasting, and Communications across Cultures.
Academic Credentials
M.A. Counselling and Guidance, New York University 1976-1978.
B.A. Psychology, McMaster University 1972-1976.
Areas of Specialization
Visual Merchandising
World of Fashion
Business Ethics for the Fashion Industry
Communications across Cultures
Areas of Expertise
Branding identity
consumer research
customer relationship management
database marketing
loyalty programs
sales promotion
advertising
art direction
visual merchandising & display
public speaking
motivational leadership skills
teaching skills
Career Highlights
2011-present: Professor, George Brown College , Marketing and Visual Presentation Director
2004-2011: AdditionElle, Division of Reitmans, Marketing Director, Tabi International.
1997-2004: Division of Cotton Ginny.
1995-1996: Wayne McLennan & Associates Retail Consulting.
1993-1995: Marketing Manager, Lantana Marketing Inc.
1984-1993: Advertising & Visual Presentation Manager, Thriftys, Division of Dylex.
Other Activities
2008: Marketing Industry Consultant for La Salle College, Montreal.
1995 -1996: Visual Merchandising Industry Consultant for Sheridan College, Oakville.
