Nyla Obaid, MSc, BBA

Nyla Obaid,


Nyla Obaid is an experienced market research professional, with over a decade of relevant experience in media, consumer packaged goods, and non-profit industries.
She is currently employed as a research officer at CBC-Radio Canada, working on the large-scale custom audience, content, and brand research projects for Canada’s public broadcaster.
Nyla has spent several years working as a senior research analyst at Nielsen, serving clients like Pepsi, Colgate-Palmolive, and Heinz. She also brings retail marketing experience from her work in category development at Energizer Canada.
In addition to teaching at George Brown, Nyla is also a marketing instructor at the Business School at Humber College. As a teacher, Nyla cares tremendously about her students. In particular, she enjoys working on learning styles to support student diversity and equity.  In her spare time, Nyla loves to volunteer with youth, spend time with her young daughter, and practice yoga.

Academic Credentials

PhD Coursework, Schulich School of Business, York University, 2016

Masters of Science, Business Administration, Smith School of Business, Queen’s University, 2015

Honours Bachelor of Business Administration, Schulich School of Business, York University, 2011

Areas of Specialization

Market Research

Retail Marketing


Areas of Expertise

Market Research


Consumer Behaviour

Digital Marketing

Web Analytics

Organizational Culture

Organizational Narratives

Organizational Change


Career Highlights

2017-Present: Research Officer, Marketing Brand & Communications, CBC-Radio Canada

2017-Present: Professor, George Brown College

2017-Present: Professor, Humber College

2015-2016: Research Assistant, Schulich School of Business

2013-2014: Category Development Manager, Energizer Canada

2011-2013: Senior Research Analyst, Nielsen Canada

2008-2011: Assistant Research Analyst, Planned Parenthood of Canada

Other Activities

Volunteer Staff - Civitan Youth Leadership and Development Conference

Volunteer – Power4Teens Girls Leadership and Camps