Mark Palmer

Mark
Palmer
Professor

Biography

Upon graduating from George Brown College’s Sport & Event Marketing program in 2002, Mark Palmer immediately joined the Toronto Blue Jays Baseball Club in an entry-level ticket sales role. After three seasons of being the sales leader amongst his peers, he was promoted to a sales management position, overseeing a team of 14 employees responsible for selling and servicing all group accounts. During Mark’s time in the role, the group sales team grew sales revenue by 30% and ranked third among 30 teams in Major League Baseball.

Mark was selected to join the American Marketing Association’s inaugural Mentor Exchange Program in 2009 as a mentee, and joined the steering committee of the program in 2010 and 2011. Using insights from that opportunity, in 2011 he proactively sought out an opportunity to advance his career in the sports industry, moving into a position in partnership sales and marketing with the Blue Jays. In his current role, Mark is responsible for driving new partnership revenue, as well as cultivating and growing existing partner accounts. Since 2011, he has been part of a team that has increased revenue by a remarkable 146%. Mark has driven and negotiated new sponsorship deals for the Blue Jays with top brands including: Tim Hortons, Nike, Boston Pizza, Maple Leaf Foods, Wrigley, Campbell’s, Acer, Dairy Queen, Weston and Pizza Nova among many others.

Academic Credentials

Courses in Negotiation, Business Strategy and DNA of Top Performers, University of Toronto, 2011

Graduate Certificate, Sport & Event Marketing, George Brown College, 2002

Bachelor of Arts, Communications, University of Windsor, 2000

Areas of Specialization

Sport and Event Marketing

Marketing Seminar Series

Areas of Expertise

Sports Management

Sponsorship

Negotiation

Relationship Marketing

Ticket Sales

Sales Strategies

Career Highlights

2015-Present – Professor, George Brown College, School of Marketing

2011-Present – Senior Manager, Corporate Partnerships, Toronto Blue Jays

2007-2010 – Manager, Group Development, Toronto Blue Jays

2005-2007 – Account Manager, Group Development, Toronto Blue Jays

2004-2005 – Account Executive, Season Tickets and Groups, Toronto Blue Jays

2003-2004 – Inside Sales Representative, Toronto Blue Jays