Jacqueline Cook, MBA, BBA

Jacqueline
Cook
, MBA, BBA
Professor

Biography

Jacqueline Cook joined George Brown College in 2007 and teaches courses in market research, digital marketing and marketing management.

An accomplished marketing executive, Jacqueline has more than 25 years of experience in market research, strategy and new product launches with internet, telecommunications and media companies. Her professional accomplishments include: the launch of Canada’s first specialty channel for women (now known as W Network); managing the launch of more than 15 new services at Tucows Inc., Canada’s largest domain name registrar; managing the residential product line at Canada’s first national internet service provider; and establishing Telesat Canada as a thought leader in the emerging high-definition television market.

Academic Credentials

Master of Business Administration, International Business, McMaster University, 1984

Bachelor of Business Administration (Honours), Wilfrid Laurier University, 1982

Areas of Specialization

Market Research

Digital Media Marketing

Marketing Strategy

Areas of Expertise

Product Management

Career Highlights

Director, Marketing, Tucows Inc.

Director, Channels, Simware Inc.

Director, Residential Services, iSTAR Internet Inc.

Vice-President, Marketing, WTN

Market Research Manager, Telesat Canada Inc.

Various positions, Telesat Canada Inc.

Other Activities

Coach – Ontario Colleges Marketing Competition