Ashley Hahn, BBA

Ashley
Hahn
, BBA
Professor

Biography

Ashley Hahn is a professional marketer with a diverse background in local and global brand building. She currently works at Google Canada as a Brand Activation Lead, engaging with clients to help propel their digital plans.

Prior to joining Google, Ashley worked at Visa Canada, managing the marketing efforts for the Affluent consumer credit portfolio. Here, she has embraced Visa’s “social at the core” philosophy, infusing digital into all aspects of her work – from product innovation through to media-channel choices. Ashley also gained valuable consumer packaged goods marketing experience at Kraft Foods and Mondelēz International. She managed a variety of brands, including the high-growth Tassimo portfolio, Trident gum, and a beloved Canadian gem, Mr. Christie cookies.

Academic Credentials

Bachelor of Business Administration, Marketing Major, Co-op Option, Wilfrid Laurier University, 2009

Areas of Specialization

Marketing

Digital Marketing

Areas of Expertise

Marketing

Digital Marketing

Advertising

Marketing Strategy

Brand Management

Consumer Products

Financial Services Marketing

Marketing Research

Competitive Analysis

Marketing Communications

Integrated Marketing Planning

Career Highlights

2014-Present – Professor, George Brown College Centre for Business

2015-Present – Brand Activation Lead, Google Canada

2013-2015 – Marketing Manager, Visa Canada

2012-2013 – Marketing Manager, Mondelēz International

2009-2012 – Brand Assistant/Associate Brand Manager, Kraft Foods

2008-2009 – Teaching Assistant, Wilfrid Laurier University

Other Activities

Volunteer – Wilfrid Laurier New Venture Competition

Awards

Gold Effie Award, Visa Canada Smallenfreuden Campaign, 2014

Two Silver Cassie Awards, Tassimo “The Barcode Brews it Better” Campaign, 2011

Bronze CMA Award, Tassimo “The Barcode Brews it Better” Campaign, 2011