Digital Media Marketing Program (Postgraduate) (B413)

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PROGRAM
Digital Media Marketing
CODE
B413
SCHOOL
School of Marketing
LOCATION
St. James Campus
DURATION
12 months (2 semesters in-class, 1 semester work experience)
STARTING MONTH
September, January, May
CREDENTIAL
Ontario College Graduate Certificate
YEAR OF STUDY
METHOD OF STUDY
FT
This Digital Media Marketing graduate certificate program offers engaging digital marketing courses that teach students the foundational knowledge and applied skills employers value in digital marketing. This program is delivered as a combination of traditional in-class, hybrid (which combines online delivery with in-class instruction), and fully online classes. Note that overall approximately 40% of the teaching is delivered online. We continually update the course and delivery methods based on employer and student feedback.

Full Program Descriptions

Description  

In the Digital Media Marketing graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program are: social media marketing, mobile marketing, search marketing (SEO), web and content marketing and emerging platforms. In the final semester, students work on a capstone strategic project.

The Digital Media Marketing program is offered in Toronto through a combination of in-class, hybrid and online courses, with approximately 40% of teaching delivered online, thus students will require a laptop computer. The minimum computing requirements are:

  • A PC running Windows 7 or higher with 4MB RAM and a i3 processor
  • Microsoft Windows® 7, 8 or Server 2012
  • 2008 32-bit or 64-bit versions of Windows
  • Minimum of a Pentium 4 or AMD Opteron processor 32-bit color depth (recommended)
  • Web Camera and Microphone
  • Microsoft Office including Access

For students who prefer Apple/Mac environments, it is necessary to have the following:

  • Bootcamp/Parallels
  • A copy of Windows 7, 8 or 8.1
  • Microsoft Office including Access (preferred that students have a PC version of this software as Mac versions sometimes do not have the same depth in capability)

This learning experience will enable you to:

  • Formulate integrated digital marketing strategies for products and services
  • Integrate project management, marketing research, database marketing and social media marketing to plan, execute and evaluate digital marketing plans that build brands and drive profits
  • Describe new and emerging digital marketing platforms
B413 - Photo of students

Field Education 

Work Experience (Co-op or Internship) Required

Your Field Education Options 

Work Experience (Co-op or Internship Work Term)

This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to on-the-job work experience George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

Program Standards and Learning Outcomes  

Every credential at George Brown College delivers detailed program learning outcomes that are discipline specific and aligned with the appropriate credential level. Program learning outcomes are statements that describe the knowledge and skills that students are expected to demonstrate by the end of their program of study.

In addition to the learning outcome requirements, College programs are required to provide students with exposure to a breadth of learning beyond their core disciplinary or vocational field, to increase their awareness of the society and culture in which they live and work. This breadth requirement is addressed for College programs through additional mandatory General Education or Liberal Studies courses in the program curriculum. Also, programs are designed to provide essential transferrable skills (referred to sometimes as essential employability skills), which include: communication, numeracy, critical thinking and problem solving, information management, interpersonal and personal skills, among others.

To see the relevant program learning outcomes for your specific program of study, please visit georgebrown.ca/programs/learning-standards-and-outcomes

Course Outline

Required Courses 

In order to graduate from the B413 program, you need a total of 13 Mandatory courses and 1 Work Experience Semester.

Printable Curriculum Planner 2018-Fallpdf file

Printable Curriculum Planner 2018-2019pdf file

SEMESTER 1

semester courses
Course Code Courses (Mandatory) Pre-requisite
MARK 1051 Social Media Marketing NONE
MARK 2037 Database Marketing Strategies NONE
MARK 4005 Applied Business Communication NONE
MARK 4019 Fundamentals of Marketing and IMC NONE
MARK 4020 Owned Media Marketing NONE
MARK 4021 Analytics for Digital Marketing NONE
BUS 4000 Work Experience Prep Course NONE

Work Experience Term

semester courses
Course Code Courses (Mandatory) Pre-requisite
COOP 4005 or INTN 4005 Work Experience Term BUS 4000

SEMESTER 2

semester courses
Course Code Courses (Mandatory) Pre-requisite
MARK 1024 Marketing Seminar Series NONE
MARK 1044 Search Marketing MARK 4020
MARK 1054 Strategic Marketing Project Successful completion of semester 1
MARK 4022 Content Marketing MARK 4020, MARK 1051
MARK 4023 Paid Media Marketing MARK 4021
MARK 4024 Intro to Omni Channel Marketing MARK 4019

Careers and Post-Graduate Study Opportunities

Your Career 

Graduates will be prepared for careers in a wide variety of sectors including digital promotional/advertising agencies, or digital or social media marketing roles in corporations, government and not-for-profit organizations.

Potential positions may include:

  • Account Coordinator – SEO (Search Engine Optimization)
  • Social Media Associate
  • Marketing Coordinator
  • Digital Analyst
  • Account Manager
  • Mobile Marketing Specialist

Future Study Options 

For information on future study options, see georgebrown.ca/transferguide.

There are many pathways into the Digital Media Marketing Graduate Certificate B413 program including work, college programs and university programs. After graduating from the program, students can begin their career.

Tuition and Fees

Tuition 

$4,370.00 * †

Additional Cost 

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall 2017. Fees are subject to change for programs starting in fall 2018 and at later dates.

This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $450 covers the cost of the Work Experience Preparation course and Work Experience semester.

How to Qualify and Apply

Admission Requirements  

  • College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).

English Language Proficiency

Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment

Please visit georgebrown.ca/englishproficiency for more details.

Course Exemptions

Some college and university credits may qualify you for exemptions. Please visit georgebrown.ca/transferguide for more information.

Apply To  

Ontario Colleges

Student Success

Success Stories  

Anja Moore-Heighington

"In university I wrote papers about social media and now I'm participating in creating social media campaigns." Read more about Anja's story.

Anja Moore-Heighington (Graduate 2015, Digital Media Marketing)

Communications and Resource Development Coordinator, St. Alban's Boys and Girls Club

Jennifer Nugent

"The Digital Media Marketing program is a one-of-a-kind program that is extremely relevant to the future of marketing. Coming straight from university, I knew I wanted to further my education in a way that would give me practical experience. This program helped me land an amazing co-op experience that has contributed significantly to my learning. I highly recommend this program to anyone interested in learning from amazing professors who have the industry experience to take your education to the next level."

Jennifer Nugent (Graduate 2015, Digital Media Marketing)

Digital Trendmaster, Brand Heroes

John Wallace

"The Digital Media Marketing program is one of the first of its kind and really helps to provide you with the skills you need to become an expert in the digital space. Led by faculty with years of industry experience, the program teaches you exactly what employers are looking for."

John Wallace (Graduate 2015, Digital Media Marketing)

Account Manager, SOS Design Inc.

zka Ijaz, Student, Digital Media Marketing Program

"Digital Media Marketing is a one-of-a-kind program and it caters to students either coming from a different background or already from the digital marketing field. This program will give you an equal opportunity to learn, explore and grow in the digital world. The best part of this program is its work experience term, which gives you a platform to work with some great employers. Joining George Brown College proves to be my best decision."

Azka Ijaz (Student, Digital Media Marketing)

Contact Us

Contact Us  

Digital Media Marketing (B413)

For inquiries related to this program (for example, course-specific information) please contact the Program Co-ordinator:

Blair Smith, Program Co-ordinator

Email: Blair.Smith@georgebrown.ca

Kathy Dumanski, Chair, School of Marketing

Email:kdumanski@georgebrown.ca

Visit Our Campus  

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options. Meet your friendly professors and staff. Experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.
George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.

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