Analytics for Business Decision Making Program (Postgraduate) (B412)

Analytics for Business Decision Making
School of Management
St. James Campus
8 months (2 semesters)
Ontario College Graduate Certificate
The Analytics for Business Decision Making eight-month graduate certificate program prepares students to do the analysis of data specific to multi-faceted business decision making needs. It is about developing information into knowledge, and converting that intelligence to action. This program is primarily online, with the course work and instruction offered through a combination of traditional in-class, fully online and hybrid classes (which combine online delivery with some in-class instruction at the St. James Campus in Toronto, Ontario). Note that approximately 90% of courses are delivered strictly online. Students are required to have a laptop computer. Please check course outlines for details on which courses are delivered in which format.

Full Program Descriptions


The need for graduates with skills in the area of business analytics is growing rapidly across all industry sectors. The Analytics for Business Decision Making graduate certificate program prepares students to do the analysis of data specific to multi-faceted business decision making needs. It is about developing information into knowledge, and converting that intelligence to action. The goal is to prepare the student to engage and be competitive across various business divisions with the ability to “tell stories” about data, which assist decision-makers in their own activities.

The focus will be on skills development, technical and otherwise, including analytic understanding and dissemination for various business uses. A bold mix of skills, including some programming, applied statistical comprehension and database understanding, will be explored in the context of organizational Big Data (Operational) requirements.

Program Requirements

The Analytics for Business Decision Making Program is offered approximately 90% online. Students will require a laptop. The minimum computing requirements of the computer are:

  • A PC running Windows 7 or higher with 4MB RAM and a i3 processor
  • Microsoft Windows® 7, 8 or Server 2012
  • 2008 32-bit or 64-bit versions of Windows
  • Minimum of a Pentium 4 or AMD Opteron processor 32-bit color depth (recommended)
  • Web Camera and Microphone
  • Microsoft Office including Access

For students who prefer Apple/Mac environments, it is necessary to have the following:

  • Bootcamp/Parallels
  • A copy of Windows 7, 8 or 8.1
  • Microsoft Office including Access (preferred that students have a PC version of this software as Mac versions sometimes do not have the same depth in capability.)

B412 - Photo of students

Part Time Study Options  

Part-time study options are not available for this program.

Your Field Education Options 

The BUS 4045-Data Project Capstone Project is a self-directed, faculty-guided research and analytics project for a client requiring support for an important business decision. You will demonstrate your ability to analyze real-world data and make meaningful business recommendations based on client feedback and interaction. This valuable work experience can, in turn, be added to your resume.

Program Standards and Learning Outcomes  

Each George Brown College certificate, diploma, advanced diploma and graduate certificate program is expected to deliver specific program learning outcomes. Program learning outcomes are statements that describe the knowledge and skills that students are expected to demonstrate by the end of their program of study. Programs are designed to deliver both vocation or discipline-specific learning outcomes and more generic essential employability skills (including communication, numeracy, critical thinking and problem solving, information management, interpersonal and personal skills).

In addition to the aforementioned learning outcome requirements, College programs are required to provide students with exposure to a breadth of learning beyond their vocational field, to increase their awareness of the society and culture in which they live and work. This breadth requirement is addressed through additional mandatory General Education courses in the program curriculum.

To see the relevant program learning outcomes for your specific program of study, please visit

Course Outline

Required Courses 

In order to graduate, you need to complete the following 13 Mandatory courses.

Printable Curriculum Planner 2016-2017pdf file
Printable Curriculum Planner 2017-2018 PDF icon


semester courses
Code Course Name (Mandatory) Pre-requisite
COMP 4007 Computer Applications Involving Analytics NONE
MARK 2044 Marketing Research NONE
MARK 1027 Marketing Management NONE
MARK 4005 Applied Business Communications NONE
STAT 4001 Statistics I for Analytics NONE
BUS 4022 Programming Fundamentals for Analytics NONE


semester courses
Code Course Name (Mandatory) Pre-requisite
MARK 4008 Data Mining & Modeling MARK 1027
COMP 4008 Advanced Computer Applications involving Analytics COMP 4007 & STAT 4001
BUS 4023 Business, Web and Social Media Metrics and Analysis STAT 4001
BUS 4024 Business Decision-Making Through Advanced Analytics BUS 4022
STAT 4003 Statistics II for Analytics STAT 4001
MARK 4012 Marketing Metrics MARK 1027
BUS 4045 Data Project Capstone Project Completion of Semester 1

Detailed course outlines

Careers and Post-Graduate Study Opportunities

Your Career 

Graduates of this program will be prepared for careers in a variety of organizations such as marketing research firms, polling firms, branding/design firms, insurance and finance firms, loyalty programs (marketing), health care, public sector, manufacturing and supply-chain.

Potential positions may include:

  • Business Analyst
  • Market Risk Analytics Officer
  • Web Analytics Manager
  • Decision Support Specialist
  • Web Analyst

Future Study Options 

For information on future study options, see

There are many pathways into the Analytics for Business Decision Making Graduate Certificate B412 program including work, college programs and university programs. After graduating from the program, students can begin their career.

Tuition and Fees


$4,239.00 *

Additional Cost 

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall 2016. Fees are subject to change for programs starting in fall 2017 and at later dates.

How to Qualify and Apply

Admission Requirements  

  • College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).

English Proficiency

Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the English admission assessment.

Please visit for more details

Course Exemptions

Some college and university credits may qualify you for exemptions. Please visit for more information.

Apply To  

Ontario Colleges

Student Success

Success Stories  

Kishawna Peck, Analytics for Business Decision Making Graduate

"The Analytics for Business Decision Making program is geared to reducing the gap between business knowledge and analytic skills. I chose this program because I love to solve problems and enjoy business. My internship led to a full-time role as an analyst. In this program, you get a combination of understanding the 'why's' behind the analytics and learning how to actually use the different software for it. The students all come from different educational backgrounds which allows you to bounce ideas off of each other and benefit from collaboration. This program has played a key role in launching my career and equipping me with the skills to solve complex business problems and provide meaningful insights."

Kishawna Peck (Graduate 2016, Analytics for Business Decision Making); Product Analyst, Moneris


Jorge M. Rivera

"The studies were my stairs to Business Analytics heaven. Thanks to the George Brown program I can solve problems using core data mining tools and I'm involved with people in the field. Now I'm more confident with my professional skills to build a bright future. "

Jorge M. Rivera I. (Student, Analytics for Business Decision Making)


Jayeeta Chakarborty, Student, Analytics for Business Decision Making Program

"The faculty in this program are just amazing. They bring in with them a good amount of years of experience from the industry. They help us, train us, make us ready to go out there and work. They share their experiences, they help us with networking. It’s just amazing! There are lot of things happening around here: a lot of networking events, job fairs, and I think that’s one of the greatest advantages of being in a college that’s in the heart of the city." Hear more about Jayeeta Chakarborty’s story in our video.

Jayeeta Chakarborty (Student, Analytics for Business Decision Making)

Contact Us

Contact Us  

Analytics for Business Decision Making (Postgraduate) (B412)

For inquiries related to this program (for example, course-specific information) please contact the Coordinator:

Tom Supra, Program Coordinator



Elizabeth Speers, Director, Centre for Business


Visit Our Campus  

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options. Meet your friendly professors and staff. Experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.
George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.

People Who Viewed This Program Also Viewed:

    What To Do Next?