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GEORGE BROWN WOMEN’S BASKETBALL SUPPORT MLSE LAUNCHPAD’S EMPOWER HER INITIATIVE

George Brown women's basketball spent Monday night at the EmPower Her Through Sport initiative.
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George Brown women’s basketball, currently 11-1 and recently nationally ranked, spent Monday night at MLSE LaunchPad’s emPower Her Through Sport event. The initiative aims to inspire and encourage young girls to get involved in the business of basketball, with numerous female’s in the industry on hand.

“As a community member for 50 years, it’s hugely important that our student-athletes get engaged,” said manager of athletics Melanie Gerin-Lajoie. “Many of our players had someone who made an impact early in their lives, and it’s great for us to have an opportunity to pay it forward.”

Point guard Aprille Deus, a fifth-year veteran and team leader, sees the importance of reaching a younger generation of girls. “Being a role model for girls in the city is something we as a team love to do, it is so important for girls to see other girls in sports. It’s a blessing to be a part of something like EmPower Her, having a chance to connect with people on a one-on-one basis.”

Since its inception, MLSE LaunchPad has empowered girls through sport. Several promising results since it launched include:

-    Girls participation has increased 100% since doors opened in 2017
-    Girls multi-sport involvement has the highest level of engagement across all sport programs
-    Girls leadership camp participants reported a 50% increase in self-esteem and the highest leadership scores across all programs
-    Girls represent 45% of MLSE LaunchPad members

The night also provided the women’s basketball team with an opportunity to network with female leaders in the sports industry like Meghan McPeak, Shelby Weaver and Brittni Donaldson. 

“It’s a great value-add for us as a program, a touchpoint for our student-athletes to speak with women who have been successful,” said Gerin-Lajoie. “MLSE LaunchPad is focusing specifically on supporting women’s programming, and the fit makes perfect sense.”

For more information on the EmPower Her Through Sport initiative please click here.