A group of people in a meeting looking at information on a table.

How does the Interactive Design Exchange (IDX) support research?

The Interactive Design Exchange brings together industry with students and faculty in state-of-the-art facilities to conduct applied research and bring new ideas to market.

Digital Experience Design

Over the next 20 years, traditional sectors of the economy will be challenged by digital disruption. Trends such as mass-customization, automation, augmented and virtual reality (AR/VR), the Internet of Things (IoT) and data visualization and simulation, are transforming traditional business models. Across industries, there is a shift from engineering-driven to design-driven products, from product-centric to customer-centric service models, and from marketing-focused to user experience-focused business models. This transformation emphasizes the importance of design in responding to digital disruption and presents an opportunity to drive growth and innovation, ensuring Canadian companies remain at the forefront of the global economy.

Our Process


Assisting industry to adopt design thinking processes and tools to drive innovation and identify tangible strategies for commercialization and growth in the smart economy.


Assisting industry to experiment with, design and develop novel technologies, products, services and systems for the digital economy using state-of-the-art labs, equipment and software.


Assisting industry to test products, services, and systems prior to or post-launch to enhance usability, identify opportunities for improvement and validate the effectiveness of digital ecosystems.

How can we help?

Our Expertise

Our expertise includes: design strategy and research; interaction design including user interface/user experience (UI/UX) design and usability; game art, design and development; communications design including information visualization, motion graphics and packaging; modelling and animation; and simulation including augmented and virtual reality (AR/VR)

Support for Research

Our program can leverage provincial and federal funding to support innovation projects.

Learn more about how the Office of Research and Innovation supports applied research.

Office of Research and Innovation

Optimize your R&D Investments

We can support you with:

  • Innovative research facilities and equipment
  • Faculty and students with expertise in digital experience design
  • Industry-friendly intellectual property policies
  • Funding in-hand leading to quicker turnaround on project initiation

Collaborate with IDX

The IDX will work with your company on projects of mutual interest related to digital experience design. Contact us to find out more:

Daniel Caunter
Manager, Industry Liaison & Business Development
Phone: 416-415-5000, ext. 6979
E-mail: Daniel.Caunter@georgebrown.ca