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AARM gives students a leg upToronto, ON - An agreement announced today between George Brown College and Associates Advancing Relationship Marketing / Relationship Management (AARM) is being heralded as good news for students, and the two organizations. Graduates of the just launched Strategic Relationship Marketing program at George Brown College's School of Business will be eligible for AARM's professional certification, as part of the George Brown College program's curriculum. Meanwhile, the College will be able to leverage the industry knowledge and connections of AARM to keep the school's curriculum relevant and leading edge, and the Association will gain new and active members in the form of highly trained, industry-ready graduates. "Relationship marketing is a growing field and the industry demands the best candidates. Our agreement with AARM provides an extra leg up for George Brown College grads with the added credential of professional certification (Professional Customer Relationship Management - P.CRM) as part of their education," says Margery Taylor, a Professor in the School of Business at George Brown College. "Along with preparing students for entry level positions in the field, AARM offers opportunities for continuing education and advancement in relationship marketing. Overall, the Association has been very supportive of George Brown College by inviting students to attend executive briefings and workshops, providing invaluable networking opportunities alongside learning." Robert Stacey, President of AARM International says that his organization is known as a leader in advancing and sharing relationship marketing best practices. "We want to help graduates enter the industry with up-to-date skills, and we look forward to new ways to include students within the AARM community. Our certification is more comprehensive than that offered by technology firms and has no technology bias. Our focus is on the customer relationship and whatever it takes to improve it, including, but not limited to, technology," says Stacey. The first class of students in George Brown College's Strategic Relationship Marketing one-year, postgraduate certificate program starts this September and will be ready to join the workforce and apply to write the P.CRM certification exam in September, 2007. The program is particularly targeted to university graduates who hold a non-business degree, but wish to pursue a career in marketing and gain AARM certification. The program (two semesters of classes and a four-month co-op work term) combines the previous George Brown College post-diploma marketing programs in Database Marketing and Business Marketing Analysis that ran since 2002 attracting students from around the world, and producing 300 graduates. Robert Stacey
About George Brown CollegeToronto’s George Brown College has established a reputation for equipping students with the skills, industry experience and credentials to pursue the careers of their choice. From its two main campuses located across the downtown core, George Brown offers 148 full-time and 1,600 continuing education programs across a wide variety of professions to a student body of approximately 63,000 (including those enrolled in full-time, part-time and continuing education programs). Students can earn diplomas, post-graduate certificates, industry accreditations, apprenticeships and four-year bachelor degrees. -30- For more information, please contact: Paul Zanettos Return to: News Releases - George Brown College View also: Latest News at George Brown College Upcoming Events at George Brown College Revised: September 15, 2006
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