School of Hospitality & Tourism Management


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Alumnus Sarah Vandermeer

Special Events Planning for Destination Tourism – H111
Graduated 2005

Sarah Vandermeer loves to make people happy. As an event planner, her daily routine is full of opportunities to put smiles on people's faces, whether she is pitching creative ideas to make a client's event better or planning the logistics around a charitable benefit.

  Sarah Vandermeer
Sarah Vandermeer
   

Vandermeer, who currently works at Jump! Creative, decided on event planning as a career only a few years ago after pursuing a degree in English. She says she liked the idea of interacting with others, channeling her creativity towards good causes and constantly being challenged and inspired to do better.

"I researched event planning programs at all post-secondary schools in Ontario and George Brown College was the only school that was suitable to what I was looking for," she recalls. "My decision to move to Toronto to attend this school was one of the best decisions I 've ever made."

The Special Events Planning for Destination Tourism program laid the foundation for her career in event marketing, Vandermeer says.

"The curriculum covered a lot of areas that I didn't realize affected the event industry such as law and accounting," she says. Although these weren't necessarily her favourite subjects to study in school, she has since developed a deeper appreciation for them and uses what she learned in her daily work.

The greatest benefits of the two-year program were the wide range of volunteer opportunities, hands-on learning and exposure to real events, Vandermeer says.

"The faculty was amazing; I couldn't have asked for a better group of teachers," she adds.

"In fact, I still keep in touch with many of them as often as possible because they definitely became mentors and friends."

Vandermeer, who grew up in a small town near London, Ontario, recalls taking full advantage of being in the heart of Toronto, surrounded by parks, great food and good shopping.

"I always recommend the Special Events Planning program that George Brown offers to anyone who even hints that they might be interested in this field,"she says, adding a few words of wisdom to those considering an event planning career: "Once you've made your decisions, run with them, push hard and don't look back."

We encourage you to visit the Alumni Association.

Or, contact information the Hospitality & Tourism Alumni association at:

Hospitality & Tourism Alumni
300 Adelaide St. E.
Toronto, ON M5A 1N1

To learn more, visit the George Brown College Alumni page.


Revised: March 3, 2011


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