The School of Design of the future must reach out beyond
itself to work in its community to create a model for design that is
open, persuasive and inspiring, painting a picture of the future of
our world through design. Ours is a learning community committed to
this principal. We recognize the need to expand beyond our traditional
specialist competencies in the area of graphic communications to become
a more relevant multidisciplinary educational institution, in short
a school of design.
With the expansion and renewal of our curriculum we are set to provide
our students with real world skills that meet the immediate
needs of industry while providing them with the fundamental
knowledge base for
a continually evolving career that will grow within
the social, evolving cultural and economic context. Our
pioneering development of post-diploma
programs in digital media and design management, and our revolutionary Interdisciplinary Design Strategy show
our commitment to becoming a leading centre for design innovation on
the
international scene. The new George
Brown School of Design is at the forefront of a radical
new relationship between industry, education and the
public.
We are embarking on a journey in the coming years. Working together,
we must all become part of creating a new "schoolofdesign" for
this new century, a century with challenges so great
that only through the cooperation of design, business
and community can we develop the
creative solutions that will bring a brighter future.
The School of Design at George Brown College, is perfectly
situated in a Faculty of Business and Creative Arts.
The possibilities for fruitful interactivity
between
business and the creative arts is the most pressing
and prescient trend of this next decade.
A school of design must reach out and develop multi-disciplinary and
interdisciplinary design protocols. It must lead design innovation by
working with the world of business and technology and other creative
arts to bring about a humanization of experience.
We look forward to working with our counterparts in government, industry, NGOs, local and international organizations, and within the College to serve the public good and build the public realm.
Luigi Ferrara, OAA, MRAIC, Hon ACIDO
Director, School of Design, George Brown College
Senator, International Council of the Societies of Industrial Design
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