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SPORT AND EVENT MARKETING PROGRAM TEAMS UP WITH ATHLETICS FOR EXAM JAM

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George Brown’s Sport and Event Marketing program teamed up with the department of Athletics and Recreation to host the year-end Exam Jam, where the semester culminates with students presenting marketing pitches to a panel of sports experts.

“Whenever an opportunity presents itself to work with different faculty we look to take advantage, and this partnership makes senses on so many levels,” said Manager of Athletics Melanie Gerin-Lajoie.

Professor Peter Widdis sees an opportunity to grow the event into a Dragons Den-type broadcast, one in which George Brown students compete with other sports program’s pitches angling to impress industry pros.

“We were thoroughly satisfied with the work our students put in, and it’s exciting to see them stepping up to the plate with such dynamic presentation skills. The St. James Gym provides us with a fantastic backdrop that inspires our students to perform like they would in a real-world athletic event.”

Students have previously caught the eye of industry panelists, providing an opportunity for co-op placements and future employment. Organizations represented include Maple Leaf Sports and Entertainment, Rogers, IMG and the Pinball Clemons Foundation. The Exam Jam is a unique opportunity for students to make an impression and network with those already working in sport, and George Brown’s Athletic Department also provides potential internship opportunities to the program.

“Each year we have an internship opportunity to work in a variety of capacities within our department, and the Sport and Event Marketing program provides exactly the type of students we are looking for,” said Gerin-Lajoie. “Moving forward, it is certainly a mutually beneficial partnership we’ll look to continue to grow.”

Widdis also sees the potential for growth, and believes the event can grow even bigger.

“It’s a seamless learning experience that students can take into their lives, and it provides them a real entrepreplatform. I’m excited for what the future holds and the potential for expansion.”