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GEORGE BROWN FULL-TIME PROGRAMS GUIDE 2010-2011


Hospitality & Tourism Management

 
Program Code:
Program Length:
Starting:
Certification:
Location:
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H406
1 year
September

Ontario College Graduate Certificate
Online
ontariocolleges.ca

 
Admission Requirement and Fees

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List of Courses 

Check the availability and status of this program: 2010/2011 Start Dates
2009/2010 Start Dates

Note: Due to ongoing program improvements courses are subject to change without notice.

OUR PROGRAM

People will go a long way for great food. Culinary tourism is an exploding industry that needs people who can create exciting and fulfilling experiences for food-lovers who enjoy travel. If you’re already working in the field of hospitality and tourism, learning about culinary tourism is the perfect way to take your career to the next level.

Through this completely online program – the first of its kind in Canada – you will learn to understand the deep relationship between food and travel. You will examine regions that have turned themselves into successful culinary tourism destinations and discover the world of:

  • restaurants that showcase regional cuisine
  • taste trails and tasting events
  • food festivals and farmers’ markets

Studying popular destinations for culinary tourists in Ontario, across Canada and around the world will reveal how to find rural and urban destinations and package them to provide memorable and authentic experiences. And if you’re already working in a tourism community, you’ll learn how to attract more people and enhance your region’s profile with travellers.

DELIVERY OF PROGRAM

Culinary Tourism Management will be taught online and run for two semesters (one year) starting in September. This fully online postgraduate program is the first of its kind in Canada. Using the Internet to attend class, research information and communicate with other students will teach critical skills that will be useful in the business community and with colleagues globally and across time zones.

ONLINE LEARNING BENEFITS

  • 24/7 accessibility
  • Self-paced and on-demand access means learning can happen precisely when needed
  • Students have the ability to read and review lectures, discussions, explanations and comments
  • Self-directed and allows students to choose content and tools appropriate to their differing interests and needs
  • Geographical barriers are eliminated
  • Travel time and associated costs (parking, fuel, vehicle maintenance) are reduced or eliminated
  • Includes a focus on student interaction and facilitates team learning by providing chat rooms and discussion boards for meetings and joint work
  • Enhances computer and Internet skills

REQUIRED TECHNOLOGY

Access to the following equipment is required to participate in this course:

  • Minimum Pentium 3 computer
  • Internet access with minimum 56K modem, preferably high-speed cable or telephone line
  • Internet Explorer browser version 4 or greater

ADDITIONAL PROGRAM COSTS (APPROXIMATE)

Textbooks        $500

There may be additional costs to take this program online. All field trips and learning excursions will be added to the costs of tuition where necessary.

YOUR CAREER

As a graduate of this program, you’ll be able to quickly develop your career in hospitality and tourism, whether you are an owner/operator or a destination tourism manager, or you are looking for ways to create new opportunities for your tourism community.

COURSES

SEMESTER 1
HOST1114      Introduction to Culinary Tourism
HOST1115      Culinary Tourism Event Management
HOST1116      Marketing
HOST1117      Fundraising and Sponsor Development
HOST1118      Gastronomy and Sensory Knowledge
HOST1119      Independent Case Studies

SEMESTER 2
HOST1120      Partnership Development
HOST1121      Culinary Tourism Product Development
HOST1125      Capstone Evaluation
HOST1123      Research
HOST1124      Sales, Promotion and Media Training
HOST1122      Business Planning

FOR MORE INFORMATION

Call Paula Johnson-Tew, Centre for Hospitality and Culinary Arts, at 416-415-5000, ext. 3784 between 9 a.m. and 4 p.m.

E-mail .

For updated information and course descriptions, call 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completions of, a George Brown College program.

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Revised: August 26, 2009

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