GEORGE BROWN FULL-TIME PROGRAMS GUIDE 2010-2011

Business

 
Sport and Event Marketing Program (Postgraduate)
 

 
Admission Requirements and Fees

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Student success in college requires well developed learning skills and attitudes (such as being able to work independently, participate in a team, be well-organised, develop good work habits, and show initiative). These skills are as important as prior academic achievement. Applicants should have thoroughly developed these skills and attitudes before beginning their college programs.

List of Courses

FAST-TRACK TO A GREAT CAREER IN SPORT AND EVENT MARKETING

The Sport and Event Marketing 12-month (three-semester) postgraduate program at George Brown College teaches students to leverage sports, entertainment and cause-related marketing to provide innovative marketing solutions. Students gain an understanding of the building blocks of a marketing plan by analyzing markets, competitors and consumers to build solid promotional marketing plans.

INDUSTRY-READY CAREER SKILLS

1. Formulate integrated marketing plans for arts, entertainment, cause-related marketing and the sports industry using the most innovative promotional methods.
2. Integrate project management, marketing and interpersonal skills to plan, execute and evaluate events that build brands and create profits.
3. Develop and implement effective strategic marketing and promotional plans that fit a company’s overall goals.

FUTURE STUDY OPTIONS

For information on additional future study options, see transferguide.georgebrown.ca.

CO-OP AT GEORGE BROWN COLLEGE

Employers have told us that they are more likely to hire a student with co-op experience than a student without experience. Our co-op program gives you the real-life experience that employers demand.

See the Cooperative Education web site for more information.

YOUR CAREER

You will be prepared to succeed in a variety of corporations, not-for-profit organizations, the sports and entertainment industry, and promotional/advertising agencies in marketing positions such as:

1. Assistant Account Co-ordinator
2. Event Co-ordinator
3. Promotions Co-ordinator
4. Marketing Co-ordinator
5. Assistant Brand Manager

See Sample Career Opportunities for Grads.

"While completing my Bachelor of Arts at Western University, I decided to consider a career in event marketing. George Brown offered the perfect one-year program for me. My co-op placement as a sponsorship assistant at the City of Toronto Special Events was the ideal setting to apply the theory I had learned in class. I was given special projects to work on immediately and was able to adapt quickly and contribute to the fast-paced workplace, thanks to George Brown."

Alexis Levenson
(2008 graduate, Sport and Event Marketing)

REQUIRED COURSES

In order to graduate, you must successfully complete 13 courses and a co-op work term. Note that the co-op semester may be either between or at the end of the two academic semesters.

Below are the Curriculum Planners. The course Outline for each course can be accessed by clicking on the course name.

Curriculum Planner Start Date: 2010-2011

Printable version Curriculum Planner Start Date (2010-2011) (This PDF file* opens a new window)

SEMESTER 1

Co-op Work Term

SEMESTER 2

Not all courses will be offered every semester - Contact Program Coordinator for further information.

FOR MORE INFORMATION
Call George Brown School of Business
at 416-415-5000, ext. 2160 between 9 a.m. and 4 p.m.
e-mail

For updated information and course descriptions, call 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completions of, a George Brown College program.

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Revised: November 9, 2009