GEORGE BROWN FULL-TIME PROGRAMS GUIDE 2010-2011

Business

Business Administration - Marketing Program
 

 
Admission Requirements and Fees

The Admission Requirements and fees document is in .pdf format and requires Adobe Acrobat Reader to view it.

Student success in college requires well developed learning skills and attitudes (such as being able to work independently, participate in a team, be well-organised, develop good work habits, and show initiative). These skills are as important as prior academic achievement. Applicants should have thoroughly developed these skills and attitudes before beginning their college programs.

List of Courses

THE PATH TO A GREAT CAREER IN MARKETING STARTS AT GEORGE BROWN COLLEGE

This marketing program at George Brown College will open doors to opportunities in the exciting and fast-moving field of business, specifically consumer product and service marketing. Students will gain an understanding of the core concepts of marketing through lectures, case studies, group interaction and marketing situations. In this program you will learn how to:

1. Use the building blocks of a marketing plan by analyzing the market, your competitors and your customers.
2. Design a marketing research program and understand the elements of effective research.
3. Identify and develop various marketing communications elements available to a company including sales promotion, direct marketing, public relations, television, radio and web-based solutions.
4. Devise a winning integrated marketing communications plan.
5. Combine all of your learning to develop effective marketing solutions to business problems.

Imbedded in all of the above will be the development of communication, presentation, analytical and team-building skills.

MARKETING IS DIFFERENT AT GEORGE BROWN COLLEGE

1. Our curriculum is current to reflect the needs of today’s market.
2. Our offering of diverse Marketing electives sets us apart from other institutions.
3. It’s not just about books and lectures; our learning is hands-on, project-based and relies heavily on real-life projects.
4. Turn your diploma into a degree; we have agreements with several universities in Canada, the U.S. and abroad that will give you credit for your college diploma.

FUTURE STUDY OPTIONS

For information on additional future study options, see transferguide.georgebrown.ca.

PART-TIME STUDY OPTIONS

George Brown Continuing Education offers courses and a part-time certificate program in Marketing Management. See the Course Guide at coned.georgebrown.ca.

CO-OP AT GEORGE BROWN COLLEGE

Employers have told us that they are more likely to hire a student with co-op experience than a student without experience. Our co-op program gives you the real-life experience that employers demand. Students who choose the co-op program graduate with a diploma and two four-month terms of work experience.

See the Cooperative Education web site for more information.

YOUR CAREER

This program will prepare you for a variety of marketing positions such as:

• Advertising Account Co-ordinator
• Marketing Research Assistant
• Marketing Assistant
• Assistant Product Manager
• Marketing and Sales Co-ordinator
• Account Manager
• Event Planning Co-ordinator

See Sample Career Opportunities for Grads.

"The projects at George Brown were not just theoretical; they gave us a sense of the reality of the working world. I was able to bring that knowledge and apply it immediately to real-life experiences."

Jerry Jarosinski
(2000 graduate, Business Administration – Marketing)
Senior Marketing Manager, Research In Motion

REQUIRED COURSES

In order to graduate from the B108 program, you need a total of 38 courses: 29 Mandatory courses, 4 General Education electives and 5 Business Electives. To maintain your status as a full time student, you must take a minimum of 4 courses per semester. For the B158 program, you need to take an additional course, Coop Prep Course, (Coop 1000) in semester 3.

Below are the Curriculum Planners.

Curriculum Planner Start Date: 2010-2011

SEMESTER 1

SEMESTER 2

SEMESTER 3

*This course is mandatory only for students taking the Coop Option (B158)

 
SEMESTER 4

SEMESTER 5

SEMESTER 6

Below are Business Elective courses for Business Administration Marketing

Not all courses will be offered every semester - contact the Program Coordinator for further information.

Printable version Curriculum Planner Start Date (2009-2010) (This PDF file* opens a new window)

Printable version Curriculum Planner Start Date (2008-2009) (This PDF file* opens a new window)

Printable version Curriculum Planner Start Date (2007-2008) (This PDF file* opens a new window)

FOR MORE INFORMATION
Call the George Brown School of Business at 416-415-5000, ext. 2160 between 9 a.m. and 4 p.m. or long distance 1-800-265-2002.

E-mail .

For updated information and course descriptions, call 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completions of, a George Brown College program.

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Revised: September 8, 2009